{"id":102513,"date":"2025-09-03T11:29:00","date_gmt":"2025-09-03T09:29:00","guid":{"rendered":"https:\/\/www.marcolin.com\/stories\/unkategorisiert\/lorenzo-barberio-and-leo-kistermann\/"},"modified":"2025-09-11T10:57:16","modified_gmt":"2025-09-11T08:57:16","slug":"lorenzo-barberio-and-leo-kistermann","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/de\/stories\/3-questions-to-de\/lorenzo-barberio-and-leo-kistermann\/","title":{"rendered":"Lorenzo Barberio and Leo Kistermann"},"content":{"rendered":"<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                    <span class=\"articleContent__number\"> 1<\/span>\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            How would you briefly define the ic! berlin brand?            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p><strong>Lorenzo:<\/strong> \u201cA luxury brand with a minimalist aesthetic and unconventional craftsmanship: ic! berlin stands for ultra-lightweight, flexible frames that defy the rules. For Marcolin, acquiring it meant building new commercial relationships with optical retailers who focus on high-end design brands rather than fashion labels.\u201d<\/p>\n<p><strong>Leo:<\/strong> \u201cA leading brand in frame technologies using stainless steel, acetate, and titanium, and known for technical innovation\u2014as shown by the recent development of Flexarbon, a hybrid of carbon fiber and advanced polymers that redefines frame flexibility and durability. It\u2019s also a brand with strong focus on design, especially automotive-inspired design, thanks to partnerships with Mercedes-Benz.\u201d<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2025\/09\/barbiero-kirstermann_inside_2400_02.webp\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                    <span class=\"articleContent__number\"> 2<\/span>\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            What is Marcolin\u2019s current strategy for promoting the brand?            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p><strong>Lorenzo:<\/strong> \u201cFollowing the acquisition, we dedicated much of 2024 to promoting our portfolio across all markets, creating distinct strategies to enhance our premium brands like TOM FORD, Zegna, Christian Louboutin, and ic! berlin, and our lifestyle brands, which include MCM, Max Mara, MAX&amp;Co., Guess, Skechers, Timberland, BMW, and Harley-Davidson. Not to mention the sports segment, which, with adidas, offers great opportunities\u2014especially in the Asia-Pacific region.\u201d<\/p>\n<p><strong>Leo:<\/strong> \u201cThis is the time to return to ic! berlin\u2019s roots in order to build its future as a global brand. A perfect example is this year\u2019s ic! berlin collection: 15 frames that seamlessly blend technical elegance and innovation, featuring elements like the gradient \u2018Pineapple Gradient\u2019 lenses, the reintroduction of the iconic Robin frame with its clean and lightweight design, and a bold use of color, such as the \u2018Havana Haze\u2019 lenses.\u201d<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2025\/09\/barbiero-kirstermann_inside_2400_03.webp\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                    <span class=\"articleContent__number\"> 3<\/span>\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Are there other projects planned for the Asia-Pacific region?            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p><strong>Lorenzo:<\/strong> \u201cic! berlin is a key asset for Marcolin\u2019s growth in the Asia-Pacific region, particularly in markets like China, South Korea, and Japan. In the first half of 2025, we recorded double-digit growth in the APAC area compared to last year. In some of these markets\u2014such as Thailand and Taiwan \u2014ic! berlin is already the market leader among luxury eyewear brands, and now we\u2019re targeting Mainland China. Starting this year, we have direct market access there thanks to our subsidiary, and we expect Mainland China to eventually become the largest market in the world for ic! berlin.\u201d<\/p>\n<p><strong>Leo:<\/strong> \u201cWe\u2019ll continue to work with respect for local cultures and with the goal of offering something unique and aligned with our values and quality standards. To achieve this, we\u2019re proud to collaborate with our local business partners and a selection of key clients to create custom capsule collections tailored to specific needs, tastes, and trends. For us, the Asian countries represent a major growth opportunity.\u201d<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2025\/09\/barbiero-kirstermann_inside_2400_04.webp\"\/>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7611,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true},"categories":[924],"tags":[],"class_list":["post-102513","post","type-post","status-publish","hentry","category-3-questions-to-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lorenzo Barberio and Leo Kistermann | Marcolin<\/title>\n<meta name=\"description\" content=\"From its Berlin roots to the global stage, ic! berlin has been making waves since its founding in 1996 and its acquisition by Marcolin in 2023. 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