{"id":110123,"date":"2025-11-06T14:31:09","date_gmt":"2025-11-06T12:31:09","guid":{"rendered":"https:\/\/www.marcolin.com\/stories\/unkategorisiert\/the-german-art-of-innovation-inside-ic-berlin\/"},"modified":"2025-11-06T14:31:10","modified_gmt":"2025-11-06T12:31:10","slug":"the-german-art-of-innovation-inside-ic-berlin","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/de\/stories\/behind-the-scenes-de\/the-german-art-of-innovation-inside-ic-berlin\/","title":{"rendered":"The German Art of Innovation: Inside ic! berlin"},"content":{"rendered":"
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\n \n Handcrafted in the Heart of Berlin <\/span>\n <\/h2>\n
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Going against the trend of many luxury brands that have moved production abroad, ic! berlin has remained faithful to its roots. This is one of the key reasons behind the exceptional quality of its eyewear. Every frame is still handcrafted at the brand\u2019s Berlin headquarters, where experts in design, production, and technology work side by side. From the first sketch to the final assembly, each pair of glasses is conceived, shaped, tested, and finished entirely by hand.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n \n Stainless Steel: The Brand\u2019s Signature <\/span>\n <\/h2>\n
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At the core of ic! berlin\u2019s philosophy lies a bold, forward-thinking choice: the use of an industrial material, cold-rolled stainless steel, transformed into a piece of design. The process unfolds in four stages. It begins with sculpting the frame from a flat sheet of stainless steel, ensuring balance, stability, and comfort, and concludes with PVD finishing, a vacuum process that minimizes toxic waste and significantly reduces CO\u2082 emissions.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n \n The Evolution of Design, according to ic! berlin <\/span>\n <\/h2>\n
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ic! berlin is recognized as one of the pioneers of screwless eyewear design. Its exclusive hinge construction has redefined durability, flexibility, and lightness, setting a new standard in premium eyewear. Each frame is guaranteed by the ic! berlin logo and its unique laser-engraved serial number. Three decades after its founding, ic! berlin remains true to its original philosophy: merging technology with a human touch to designing, engineering and manufacturing ultra-light and flexible frames that defy convention.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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