{"id":125243,"date":"2026-07-29T10:28:00","date_gmt":"2026-07-29T08:28:00","guid":{"rendered":"https:\/\/www.marcolin.com\/stories\/unkategorisiert\/forever-guess-contemporary-glamour\/"},"modified":"2026-07-29T10:30:05","modified_gmt":"2026-07-29T08:30:05","slug":"forever-guess-contemporary-glamour","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/de\/stories\/tell-me-a-story-de\/forever-guess-contemporary-glamour\/","title":{"rendered":"FOREVER GUESS: Contemporary Glamour"},"content":{"rendered":"<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            The New Eyewear Campaign            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Conceived by Nicolai Marciano, Chief New Business Development Officer at GUESS, the new FOREVER GUESS eyewear campaign is a cinematic narrative inspired by the glamorous world of 1990s soap operas. Dedicated to a multifaceted, sophisticated, and ever-evolving femininity, the campaign unfolds through polished atmospheres and an aesthetic reminiscent of high fashion. It celebrates the transformative power of GUESS style and the brand\u2019s ability to interpret the codes of contemporary luxury.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/07\/Forever_Guess_2400_01.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Four Women, One Icon            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>At the heart of the campaign is Leni Klum, portraying four distinct personalities: from the modern socialite with magnetic appeal in <em>The Gossip<\/em>, wearing oversized frames embellished with the iconic G logo, to the seductive and confident <em>Ex-Girlfriend<\/em>, enhanced by oval silhouettes illuminated with rhinestones and jewelry-inspired details. Then comes <em>The Genius<\/em>, whose intelligent charm is reflected in angular eyewear featuring animal-print textures and metallic finishes, culminating in <em>The Legend<\/em>, a timeless icon. Her role is to blend nostalgia and modernity through a refined mix of retro-inspired shapes, animal motifs, and details that evoke the FOREVER GUESS universe.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/07\/Forever_Guess_2400_02.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            A Statement Of Style            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>By intertwining fashion, design, and storytelling, the new FOREVER GUESS eyewear campaign reflects the maison\u2019s international spirit and celebrates its ability to evolve while remaining true to its distinctive identity. FOREVER GUESS is an invitation to experience luxury as something deeply personal: not an exercise in excess, but a form of authentic self-expression. Moving beyond the traditional role of eyewear as a mere accessory, it transforms glasses into a powerful expression of personal identity.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/07\/Forever_Guess_2400_03.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7611,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[925],"tags":[],"class_list":["post-125243","post","type-post","status-publish","hentry","category-tell-me-a-story-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FOREVER GUESS: Contemporary Glamour | Marcolin<\/title>\n<meta name=\"description\" content=\"Attention to detail, elegance, and refined materials. This is the essence of the luxury embodied by FOREVER GUESS, the new eyewear collection featuring American model Leni Klum as the star of a highly cinematic campaign\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marcolin.com\/de\/stories\/tell-me-a-story-de\/forever-guess-contemporary-glamour\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FOREVER GUESS: Contemporary Glamour | Marcolin\" \/>\n<meta property=\"og:description\" content=\"Attention to detail, elegance, and refined materials. This is the essence of the luxury embodied by FOREVER GUESS, the new eyewear collection featuring American model Leni Klum as the star of a highly cinematic campaign\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marcolin.com\/de\/stories\/tell-me-a-story-de\/forever-guess-contemporary-glamour\/\" \/>\n<meta property=\"og:site_name\" content=\"https:\/\/www.marcolin.com\/\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/marcolinspa\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-29T08:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T08:30:05+00:00\" \/>\n<meta name=\"author\" content=\"Newsroom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcolineyewear\" \/>\n<meta name=\"twitter:site\" content=\"@marcolineyewear\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsroom\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/de\\\/stories\\\/tell-me-a-story-de\\\/forever-guess-contemporary-glamour\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/de\\\/stories\\\/tell-me-a-story-de\\\/forever-guess-contemporary-glamour\\\/\"},\"author\":{\"name\":\"Newsroom\",\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/de\\\/#\\\/schema\\\/person\\\/1c32810c9a4c4817a37b327720405994\"},\"headline\":\"FOREVER GUESS: Contemporary Glamour\",\"datePublished\":\"2026-07-29T08:28:00+00:00\",\"dateModified\":\"2026-07-29T08:30:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/de\\\/stories\\\/tell-me-a-story-de\\\/forever-guess-contemporary-glamour\\\/\"},\"wordCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/de\\\/#organization\"},\"articleSection\":[\"Tell me a story\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/de\\\/stories\\\/tell-me-a-story-de\\\/forever-guess-contemporary-glamour\\\/\",\"url\":\"https:\\\/\\\/www.marcolin.com\\\/de\\\/stories\\\/tell-me-a-story-de\\\/forever-guess-contemporary-glamour\\\/\",\"name\":\"FOREVER GUESS: Contemporary Glamour | Marcolin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/de\\\/#website\"},\"datePublished\":\"2026-07-29T08:28:00+00:00\",\"dateModified\":\"2026-07-29T08:30:05+00:00\",\"description\":\"Attention to detail, elegance, and refined materials. 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