{"id":132893,"date":"2026-11-12T10:29:00","date_gmt":"2026-11-12T08:29:00","guid":{"rendered":"https:\/\/www.marcolin.com\/stories\/unkategorisiert\/the-unconventional-spirit-of-berlin-in-the-new-ic-berlin-capsule\/"},"modified":"2026-11-12T10:30:06","modified_gmt":"2026-11-12T08:30:06","slug":"the-unconventional-spirit-of-berlin-captured-in-the-new-ic-berlin-x-gmbh-capsule","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/de\/stories\/tell-me-a-story-de\/the-unconventional-spirit-of-berlin-captured-in-the-new-ic-berlin-x-gmbh-capsule\/","title":{"rendered":"The Unconventional Spirit of Berlin Captured In The New Ic! berlin x GMBH Capsule"},"content":{"rendered":"<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Where Music, Engineering and Fashion Meet            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>A fashion partnership as unexpected as it is perfect. ic! berlin, part of Marcolin\u2019s portfolio since 2023, has joined forces with fashion house GmbH to create a capsule collection unveiled in New York during an exclusive event. The limited-edition collection of sunglasses and optical frames brings together two iconic Berlin brands: ic! berlin, founded 30 years ago against the backdrop of music and club culture and the influx of creativity and burgeoning entrepreneurship, during the creative ferment of a newly reunified Germany, and GmbH, a fashion brand that developed a cult following amongst the Berlin underground club scene and celebrates its tenth anniversary this year.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/11\/IC-BerlinXGmbH_2400_01.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Wraparound Design and Y2K References            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Defined by an aesthetic inspired by the 2000s, the capsule styles pay tribute to GmbH\u2019s \u201cDesire Paths\u201d Fall\/Winter 2027 collection and to the fashion house\u2019s two founders, Serhat Isik and Benjamin Alexander Huseby. The collection is made up of two core styles: <span style=\"font-weight: normal !msorm;font-style: normal !msorm\"><strong><em>BENJAMIN<\/em><\/strong><\/span>, featuring a bold wraparound design that fits the face like a second skin, to the <span style=\"font-weight: normal !msorm;font-style: normal !msorm\"><strong><em>SERHAT<\/em><\/strong><\/span> frame, a tribute to digital pioneers with a dynamic, geometric look that is equally suited to city life and the nightlife scene.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/11\/IC-BerlinXGmbH_2400_02.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Limited Edition and Meticulous Attention to Detail            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Limited to just 320 pieces worldwide, the frames also stand out for their exclusive colorways and distinctive design details on ic! berlin\u2019s iconic metal construction. The capsule brings together two independent perspectives: GmbH\u2019s vision and ic! berlin\u2019s approach. \u00abA collaboration that feels like a natural expression of our heritage: unconventional, precise and proudly made in Berlin\u00bb, said Davide Lunghi, General Manager of ic! berlin.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/11\/IC-BerlinXGmbH_2400_03.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7611,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[925],"tags":[],"class_list":["post-132893","post","type-post","status-publish","hentry","category-tell-me-a-story-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Unconventional Spirit of Berlin Captured In The New Ic! berlin x GMBH Capsule I Marcolin<\/title>\n<meta name=\"description\" content=\"Eyewear brand ic! berlin and fashion house GmbH come together for a capsule collection celebrating club culture and Y2K aesthetics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marcolin.com\/de\/stories\/tell-me-a-story-de\/the-unconventional-spirit-of-berlin-captured-in-the-new-ic-berlin-x-gmbh-capsule\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Unconventional Spirit of Berlin Captured In The New Ic! berlin x GMBH Capsule I Marcolin\" \/>\n<meta property=\"og:description\" content=\"Eyewear brand ic! berlin and fashion house GmbH come together for a capsule collection celebrating club culture and Y2K aesthetics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marcolin.com\/de\/stories\/tell-me-a-story-de\/the-unconventional-spirit-of-berlin-captured-in-the-new-ic-berlin-x-gmbh-capsule\/\" \/>\n<meta property=\"og:site_name\" content=\"https:\/\/www.marcolin.com\/\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/marcolinspa\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-12T08:29:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-12T08:30:06+00:00\" \/>\n<meta name=\"author\" content=\"Newsroom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcolineyewear\" \/>\n<meta name=\"twitter:site\" content=\"@marcolineyewear\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsroom\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/de\\\/stories\\\/tell-me-a-story-de\\\/the-unconventional-spirit-of-berlin-captured-in-the-new-ic-berlin-x-gmbh-capsule\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/de\\\/stories\\\/tell-me-a-story-de\\\/the-unconventional-spirit-of-berlin-captured-in-the-new-ic-berlin-x-gmbh-capsule\\\/\"},\"author\":{\"name\":\"Newsroom\",\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/de\\\/#\\\/schema\\\/person\\\/1c32810c9a4c4817a37b327720405994\"},\"headline\":\"The Unconventional Spirit of Berlin Captured In The New Ic! 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