The adidas brand has a long history and deep-rooted connection with sport. Its broad and diverse sports portfolio, from major global sports such as football and running, to regional heartbeat sports such as American football and rugby, has enabled the brand to transcend cultures and become one of the most recognized and iconic global brands, on and off the field of play. The adidas brand’s mission is to be the best sports brand in the world, by designing, building and selling the best sports products in the world, with the best service and experience, and in a sustainable way.
Driven by a relentless pursuit of innovation as well as decades of accumulating sports science expertise, the adidas brand has developed a truly unique and comprehensive sports offering. Spanning footwear, apparel, equipment, and services, the brand caters for all, from elite to professional athletes.
A brand of many dualities, adidas eyewear captures the outfitter’s role in the early athletic design, the hip-hop revolution, and present-day streetwear culture.
Sport is versatile.
From streets and stadiums to trails and tracks.
Find your balance,
find your focus.
adidas Sport Eyewear elevates every movement,
Protecting your sight and transforming your vision.
So you can see all details,
In all conditions.
Find your fit.
Follow the feeling.
And keep your head in the game.
Collection Eyewear 2021
The adidas Sport eyewear collection was born to inspire this winning spirit through styles manufactured according to its outstanding technological tradition and the constant study of innovative designs based on a vision of inclusive and sustainable sports. This research has produced a collection of frames that are extremely reliable and able to perform on any level, ensuring maximum ventilation, lightness, protection, fit, and grip. Different types of lenses easily adapt to any activity, climate, light, and visibility and are studied to offer the best results for every style and activity.