BMW

BMW

BMW

The special fascination of the BMW Group not only lies in its products and technology, but also in the company’s history, written by inventors, pioneers and brilliant designers. Today, the BMW Group is the world’s leading manufacturer of premium automobiles and motorcycles, and provider of premium financial and mobility services.

The BMW Group sets trends in production technology and sustainability as an innovation leader with an intelligent material mix, a technological shift towards digitalization and resource-efficient production. At the same time, flexibility and continuous optimization of value chains ensure competitiveness.

Long-term thinking and responsible action are the basis of economic success. Ecological and social sustainability, comprehensive product responsibility and a clear commitment to conserving resources are therefore an integral part of the BMW strategy. With Efficient Dynamics, the BMW Group consistently implements the principle of sustainable mobility and is steadily reducing its vehicles’ fuel consumption and emissions.

Three BMW Group Milestones.

Establishment of BMW.

BMW can trace its roots back to Karl Rapp and Gustav Otto. In 1916, the Flugmaschinenfabrik Gustav Otto company had merged into Bayerische Flugzeug-Werke AG (BFW) at government behest. Elsewhere, in 1917, the Rapp Motorenwerke company became Bayerische Motoren Werke GmbH, which was duly converted into an AG (public limited company) in 1918.

From 1917, each of the company’s products proudly displayeds the BMW emblem.

BMW AG subsequently transferred its engine construction operations – including the company and brand names – to BFW in 1922. The date of BFW’s founding, 7 March 1916, has therefore gone down in history as the foundation date of Bayerische Motoren Werke AG.

BMW R32 – The First BMW Motorcycle.

BMW announced its first motorcycle, the R 32, to great excitement in 1923. Until then the company had only supplied engines rather than complete vehicles. The basic concept of the original BMW Motorrad Model – a boxer engine with longitudinally positioned cylinders and shaft drive – continues to be employed in the company’s motorcycles to this day.

The BMW 501 – The First Post War Car.

BMW’s first post-war automobile was the 501, built from 1952 onwards. A large saloon capable of seating up to six people, it was powered by an enhanced version of the six-cylinder engine used in the pre-war BMW 326. As a luxury car, the BMW 501 was not a commercial success, but it nevertheless restored BMW’s status as a manufacturer of high-quality cars.

In November 2019, BMW signed a worldwide licensing agreement with the Marcolin Group for designing, producing and distributing sunglasses and eyeglass frames for the brands BMW, BMW M and BMW M Motorsport, available on the market from 2020.

Collection Eyewear 2021

BMW eyewear is characterized by the same meticulous craftsmanship and attention to detail for which the German car manufacturer is renowned around the globe. The new BMW eyewear collection presents sunglasses and optical frames characterized by the highest quality materials and declined in styles that reproduce iconic elements of the brand's design in both classic and daring shapes. Luxury and elegance combine with innovative technologies to create three lines of eyewear for every BMW style enthusiast. The BMW line features easy-to-wear sunglasses and optical frames with elegant details and classically inspired shapes. Their exclusive materials and refined treatments are the definition of contemporary style. The eyewear collection of the BMW M Motorsport has a modern and young design inspired by the racing world. The sunglasses and optical frames are embellished with iconic details that emphasize the bold, strong lines of these shapes designed for people who are true BMW fans. The sunglasses of the BMW M line are defined by high-performance materials and a decidedly contemporary look. The exclusive aesthetic of these frames is the result of skillful technological research combined with an unmistakable attention to detail. BMW M sunglasses have Vi/ON lenses that make them suitable for driving, protecting against glare and allowing for a sharp, clear view of LCD screens inside the car and every element in the external environment.

Collection Eyewear 2021

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