True to its original DNA, the brand has developed into a global lifestyle icon. Since its creation in 1978, Diesel has experienced extraordinary growth and has evolved from being a leading pioneer in denim into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel’s philosophy has remained the same as the day of its creation: Renzo Rosso had envisaged a brand that would stand for passion, individuality and self-expression.
Realized for the first time in collaboration with Marcolin since 2010, Diesel sunglasses and glasses are designed with the same precision and detail that made the brand a pioneer in the fashion industry. The sunglasses and optical frames rework the brand’s own style tenets with an unconventional spirit and urban appeal, returning to the identifying themes of Diesel global DNA. Eye-catching graphic motifs, innovative production, technical experimentation and the introduction of new forms and colors identify the eyewear collection, which always features a truly authentic, personal and distinctive look.
Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality and self-expression.
Collection Eyewear 2020
The new Diesel Eyewear collection embodies the brand’s bold and unconventional spirit; the styles are an utmost expression of passion and individuality. Cutting-edge shield designs reinterpret the iconic styles of the 2000s, while futuristic twists are added.
The acetate frames catch the eye with their rock ‘n’ roll vibes and fierce attitudes, while the metal designs are characterized by sharp profiles and an edgy, contemporary flair.
Iconic elements identify the collection, such as diagonal metal details inspired by mechanical structures. These are laid across clean-cut temples with an innovative three-dimensional effect, a tribute to the brand’s industrial spirit. Bold and distinctive color-ways, which are enlivened by neon accents, give life to fresh and irreverent combinations that personalize the frames.
A dynamic mix of iconic and contemporary hues, with either gloss or matte finishes, complements the new eyewear collection.