True to its original DNA, the brand has developed into a global lifestyle icon. Since its creation in 1978, Diesel has experienced extraordinary growth and has evolved from being a leading pioneer in denim into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel’s philosophy has remained the same as the day of its creation: Renzo Rosso had envisaged a brand that would stand for passion, individuality and self-expression.
Realized for the first time in collaboration with Marcolin since 2010, Diesel sunglasses and glasses are designed with the same precision and detail that made the brand a pioneer in the fashion industry. The sunglasses and optical frames rework the brand’s own style tenets with an unconventional spirit and urban appeal, returning to the identifying themes of Diesel global DNA. Eye-catching graphic motifs, innovative production, technical experimentation and the introduction of new forms and colors identify the eyewear collection, which always features a truly authentic, personal and distinctive look.
Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality and self-expression.
Collection Eyewear 2019
The constant research into materials and technologies — for both sunglasses and optical models — converges in a lineup of on-trend designs, which are often accented with iconic elements. A standout here: a unique dotted pattern, invoking Diesel’s industrial-meets-rock-n-roll verve through a contemporary color scheme and application. Ultra-lightweight metals — inspired by mechanical structures — intersect with diagonal metallic inserts at the temples. The palette consists of transparent acetates played up with pastel shades, which alternate with fluorescent metals and iconic house colors. Architecturally-influenced silhouettes, statement-making wraparound cat-eye shapes and narrow, elongated styles comprise the new eyewear collection.