True to its original DNA, the brand has developed into a global lifestyle icon. Since its creation in 1978, Diesel has experienced extraordinary growth and has evolved from being a leading pioneer in denim into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel’s philosophy has remained the same as the day of its creation: Renzo Rosso had envisaged a brand that would stand for passion, individuality and self-expression.
Realized for the first time in collaboration with Marcolin since 2010, Diesel sunglasses and glasses are designed with the same precision and detail that made the brand a pioneer in the fashion industry. The sunglasses and optical frames rework the brand’s own style tenets with an unconventional spirit and urban appeal, returning to the identifying themes of Diesel global DNA. Eye-catching graphic motifs, innovative production, technical experimentation and the introduction of new forms and colors identify the eyewear collection, which always features a truly authentic, personal and distinctive look.
Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality and self-expression.
Collection Eyewear 2019
The new Diesel Eyewear Spring/Summer 2020 collection embodies the brand’s bold, nonconformist spirit; the lineup is an expression of passion and individuality. Avant-garde wraparound models, which futuristically reinterpret 2000’s-era vibes, make graphic statements alongside trendy designs. Metal frames in slim cat-eye and pilot shapes stand out for their sleek, lightweight builds. Iconic Diesel elements are featured throughout the collection, such as a metal diagonal detail inspired by mechanical structures. These are reflected on smooth, flat temples to create an all new three-dimensional effect, recalling the brand’s industrial spirit. The distinct and daring color palette is rich with neon accents, and it materializes in a fresh, audacious combination on metal structures. In both shiny and matte finishes, transparent acetates in a mix of iconic and contemporary shades complete the new eyewear collection.