True to its original DNA, the brand has developed into a global lifestyle icon. Since its creation in 1978, Diesel has experienced extraordinary growth and has evolved from being a leading pioneer in denim into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel’s philosophy has remained the same as the day of its creation: Renzo Rosso had envisaged a brand that would stand for passion, individuality and self-expression.
Realized for the first time in collaboration with Marcolin since 2010, Diesel sunglasses and glasses are designed with the same precision and detail that made the brand a pioneer in the fashion industry. The sunglasses and optical frames rework the brand’s own style tenets with an unconventional spirit and urban appeal, returning to the identifying themes of Diesel global DNA. Eye-catching graphic motifs, innovative production, technical experimentation and the introduction of new forms and colors identify the eyewear collection, which always features a truly authentic, personal and distinctive look.
Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality and self-expression.
Collection Eyewear 2020
The new Diesel Eyewear collection embodies the bold, free spirit of the brand; the styles express passion and individuality. Avant-garde wrap around styles, a futuristic take on the iconic style of the 2000s, are among the trendiest designs. Metal and acetate frames, in navigator and cat-eye shapes, stand out for the extreme lightness of their thin, essential contours. Iconic elements identify the collection, such as the diagonal metal detail, inspired by mechanical structures reflecting on the flat, clean-cut temples with an innovative 3D effect, an echo of the brand’s industrial style. Bright, distinctive hues, enriched with fluo accents, create cool, bold combinations that personalise the frames. A mixture of iconic, contemporary hues in glossy or matte finish complement the new eyewear collection