Dean and Dan Caten, twin brothers from Willowdale in Toronto, started their path in fashion at the Parson’s School of Design in New York City in 1984. Eight years later, the Canadian duo moved to Italy with their sights set on creating their brand. After collaborating with some of Italy’s most celebrated fashion houses, in 1995 the designers presented their first men’s collection under the label Dsquared2. The presentation marked the debut of Dsquared2’s runway show extravaganzas, which captured the attention of journalists and buyers from around the world.
Dsquared2’s philosophy is an edgy mix of Canadian iconography, refined Italian tailoring and playful sensuality. The collections are a seamless melding of contrasts: sporty and glamorous, laidback and extravagant, masculine and feminine, creating a distinctive concept of alternative luxury. Recently the Dsquared2 collections have gained a sophisticated edge while maintaining the sexiness embedded in the brand’s DNA. Dean and Dan Caten divide their lives between Milan and London, and the Dsquared2 collections are produced in Italy, giving rise to the brand’s motto of “Born in Canada, Living in London, Made in Italy”.
Starting from the first eyewear collection developed with Marcolin in 2008, the Dsquared2 sunglasses and glasses express their identity with a touch of glamour and irreverence blending vintage and contemporary forms with modern materials, colours and textures. Eye-catching colour combinations and graphics with cool styling are the hallmark of the Dsquared2 frames.
Dsquared2 Eyewear is aimed at fashion addicts that have a careful eye for detail and a highly iconic style. They love to dare and express their personality with freedom and ease.
Collection Eyewear 2020
The defining styles of Dsquared2, which is celebrating its 25th anniversary, are infused into a lineup of sunglasses and spectacles from the new collection. Created with the codes the brand was built on, the styles reveal themes of revisited retro with a contemporary attitude, and sports with an edgy fashion-forward finish. Vintage cool takes shape in pilot and cat eye shapes made wearable through detail in their construction. Sporty styles are crossed with glamour in avant guard shapes, wrapped silhouettes and unexpected colours and materials contrasting in the frames and lenses. Icon eyewear designs are Dsquared2’s essence, sunglasses that are a declaration of the brand for those who wear them. These recognizable models draw inspiration from street wear, and from retro sunglasses from the 70s.