GANT is the original American lifestyle brand with European sophistication, offering premium clothing, accessories, and home furnishings for men, women and kids. The company’s values are based on its authentic American East Coast heritage, dating back to the launch of the brand in New Haven, Connecticut in 1949. Since then, GANT has expanded their presence globally.
For GANT, it all began with the shirt and they’ve never stopped reinventing them. It is the very foundation upon which the brand was built. Innovations such as the signature box pleat—which allows for increased motion—and its iconic locker loop, a favorite of Yale student-athletes, helped popularize their shirts across East Coast campuses and beyond. Today, GANT creates everything from sport coats to sweaters while maintaining a reputation for quality, character, and above all, perfect shirting.
Under the House of GANT, there are three established divisions: GANT, GANT Diamond G, and GANT Rugger. These divisions are built to ensure consumers’ needs and desires are met.
In addition to apparel, GANT branded watches, footwear, eyewear, and home furnishings are designed and marketed by licensees. The high-quality craftsmanship of the brand is reflected in the GANT eyewear collection, in both the optical and sunglass styles. GANT has been a part of Marcolin’s brand portfolio since 2013.
The GANT eyewear collection offers an exclusive selection of contemporary and fashionable styles mixed with timeless classics. Definitive shapes and rich colorations inspired by vintage accents are combined to create a collection of optical and sunglass frames both for men and women that are on trend without being too fashion- forward. Subtle branding and logo detailing ensure that every style remains authentic to its all-American heritage with a touch of European sophistication.
Collection Eyewear 2020
For GANT, curiosity is the driving force because it unleashes creative thinking and has guided many of the innovations made over the years. The company's philosophy is based on the principle that we should “Never Stop Learning”, and that life improves when we continue to ask questions, while curiosity helps us to become involved in the world around us and leads to new discoveries and new experiences. GANT adopted a philosophy of creating products that are premium, preppy, timeless and designed to have a long life. To celebrate the heritage of being a bio-based business, the brand will continue to source traceable and sustainable plant-based materials globally. This is how they can educate themselves and act on their ethical, environmental and social responsibilities. They believe this conscious, sustainable approach to designing beautiful products is the future of good business.
The new easy-to-wear sunglasses and eyeglass models are both modern and functional; they stand out due to their contemporary and eye-catching design, which is the result of constant research into different materials and shapes. As part of their commitment to this sustainability approach, they are launching the innovative r-PET eyewear line as well as innovations in other categories. Indeed, GANT R-Pet eyewear frames are made from 85% r-PET plastic, so each pair of glasses is made from up to 5 recycled bottles.