GANT is the original American lifestyle brand with European sophistication, offering premium clothing, accessories, and home furnishings for men, women and kids. The company’s values are based on its authentic American East Coast heritage, dating back to the launch of the brand in New Haven, Connecticut in 1949. Since then, GANT has expanded their presence globally.
For GANT, it all began with the shirt and they’ve never stopped reinventing them. It is the very foundation upon which the brand was built. Innovations such as the signature box pleat—which allows for increased motion—and its iconic locker loop, a favorite of Yale student-athletes, helped popularize their shirts across East Coast campuses and beyond. Today, GANT creates everything from sport coats to sweaters while maintaining a reputation for quality, character, and above all, perfect shirting.
Under the House of GANT, there are three established divisions: GANT, GANT Diamond G, and GANT Rugger. These divisions are built to ensure consumers’ needs and desires are met.
In addition to apparel, GANT branded watches, footwear, eyewear, and home furnishings are designed and marketed by licensees. The high-quality craftsmanship of the brand is reflected in the GANT eyewear collection, in both the optical and sunglass styles. GANT has been a part of Marcolin’s brand portfolio since 2013.
The GANT eyewear collection offers an exclusive selection of contemporary and fashionable styles mixed with timeless classics. Definitive shapes and rich colorations inspired by vintage accents are combined to create a collection of optical and sunglass frames both for men and women that are on trend without being too fashion- forward. Subtle branding and logo detailing ensure that every style remains authentic to its all-American heritage with a touch of European sophistication.
Collection Eyewear 2020
The GANT eyewear collection features modern, functional sunglasses and eyeglasses that stand out for their modern, preppy styling. Silhouettes include classic and iconic silhouettes, while colorways remain contemporary thanks to a variety of lens tints.
As part of Gant’s ongoing commitment to sustainability, the brand launched the innovative r-PET eyewear line in 2019 and continues to develop new eco-friendly styles for this release. The GANT R-Pet eyewear frames are made from 85% r-PET plastic, equating to five recycled bottles per frame.
GANT has a long history of creating products that are not only beautifully designed, but also built to last. Creating quality items that can be used over and over is one of the most sustainable practices a brand can hold. This concept has been at the core of GANT’s business since its inception, and now further builds upon that value by utilizing sustainably sourced materials and technological research to further reduce its environmental impact.