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GANT

The contemporary preppy with a responsible vision of tomorrow

GANT is the original American lifestyle brand with European sophistication, offering premium clothing, accessories, and home furnishings for men, women and kids. The company’s values are based on its authentic American East Coast heritage, dating back to the launch of the brand in New Haven, Connecticut in 1949. Since then, GANT has expanded their presence globally.For GANT, it all began with the shirt and they’ve never stopped reinventing them. It is the very foundation upon which the brand was built. Innovations such as the signature box pleat—which allows for increased motion—and its iconic locker loop, a favorite of Yale student-athletes, helped popularize their shirts across East Coast campuses and beyond. Today, GANT creates everything from sport coats to sweaters while maintaining a reputation for quality, character, and above all, perfect shirting.Under the House of GANT, there are three established divisions: GANT, GANT Diamond G, and GANT Rugger. These divisions are built to ensure consumers’ needs and desires are met.In addition to apparel, GANT branded watches, footwear, eyewear, and home furnishings are designed and marketed by licensees. The high-quality craftsmanship of the brand is reflected in the GANT eyewear collection, in both the optical and sunglass styles. GANT has been a part of Marcolin’s brand portfolio since 2013.

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The GANT eyewear collection offers an exclusive selection of contemporary and fashionable styles mixed with timeless classics. Definitive shapes and rich colorations inspired by vintage accents are combined to create a collection of optical and sunglass frames both for men and women that are on trend without being too fashion- forward. Subtle branding and logo detailing ensure that every style remains authentic to its all-American heritage with a touch of European sophistication.

Tradition, audacity, and versatility: all these traits reflecting the values and heritage of GANT are found in the new 2024 eyewear collection.Born in 1949 on the East Coast of the United States, the brand immediately became a protagonist of the university sports world. Now, the renewed brand is recognized as a style leader with an unmistakable identity in the current and future scenario of American Sportswear.Understated sophistication and a dynamic, modern design define these sunglasses and eyeglasses that combine contemporary fashion trends with elements that have always defined the brand's character and personality.GANT's aesthetic heritage appears on styles through the iconic shield logo taken from the brand's archives and proposed as an element emphasizing its strong spirit and sporty attitude. Elegance and versatility meet in these new frames with a bold, young look. Chunky volumes and colors play an essential role in defining the contrasts and new balances of a collection that makes contemporary beauty visible and accessible.

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