GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim.
One of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. This was the beginning of a long success story.
The Marciano’s vision moved the brand into new frontiers. GUESS became a symbol of a young, sexy, and adventurous lifestyle.
Throughout the decades, GUESS invited people to dream with its iconic and timeless advertising campaigns. Today, GUESS is a global lifestyle brand that offers a full range of apparel and accessories and caters to the youthful, glamorous, and sexy consumer.
GUESS has been part of Marcolin’s brand portfolio since 2013. The optical frames and sunglasses are contemporary styles that are dressed with on trend applications. The collection embodies the core values of the brand, with fashion forward silhouettes and daring combinations. Classic GUESS shapes are updated with a modern twist using bold colours and reflective mirrored shades to provide head turning styles to wear all season long. The aviator sunglasses continue to be a highlight each season and are the perfect classic style for both men and women. Both sunglasses and opticals include styles for him and her, as well as variations available for kids and tweens. They are in search of easy-to-wear frames with fashionable attitude at accessible prices, identifying with the brand’s essence: adventurous, daring and self-confident.
Collection Eyewear 2020
The new Guess eyewear collection features glamorous, sexy styles inspired by the alluring world of Guess. The women’s collection features easy-to-wear, feminine shapes designed for the confident, fashionable woman, while the men’s collection features strong, updated classics for a contemporary, masculine offering.
Elements of the brand’s DNA appear throughout the collection, including the use of Guess’s distinct triangle logo, red coloring, animal prints, and elegant jewel detailing. These elements connect the eyewear collection with the greater brand and reference other product categories, such as denim, jewelry, and accessories. Also featured in this collection is the Guess peony logo, which is referenced from the patterns found in the ready-to-wear collection. Unique to the men’s collection is a rectangular G logo that offers a strong, masculine effect.
The hero silhouette of the season is the shield that offers a confident, fashion-forward look. The Guess shields are elevated through a beveling detail that creates a unique, three-dimensional effect, making the perfect, on-trend statement.