GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim.
One of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. This was the beginning of a long success story.
The Marciano’s vision moved the brand into new frontiers. GUESS became a symbol of a young, sexy, and adventurous lifestyle.
Throughout the decades, GUESS invited people to dream with its iconic and timeless advertising campaigns. Today, GUESS is a global lifestyle brand that offers a full range of apparel and accessories and caters to the youthful, glamorous, and sexy consumer.
GUESS has been part of Marcolin’s brand portfolio since 2013. The optical frames and sunglasses are contemporary styles that are dressed with on trend applications. The collection embodies the core values of the brand, with fashion forward silhouettes and daring combinations. Classic GUESS shapes are updated with a modern twist using bold colours and reflective mirrored shades to provide head turning styles to wear all season long. The aviator sunglasses continue to be a highlight each season and are the perfect classic style for both men and women. Both sunglasses and opticals include styles for him and her, as well as variations available for kids and tweens. They are in search of easy-to-wear frames with fashionable attitude at accessible prices, identifying with the brand’s essence: adventurous, daring and self-confident.
Collection Eyewear 2019
The new Spring/Summer 2020 eyewear collection by GUESS expresses the seductive, lively universe of the famous lifestyle brand through alluring, trendy sunglasses and eyeglasses.
The sexy, youthful eyewear styles for independent, self-assured women stand out with their all-new designs and finishes, alternating with easy-to-wear masculine shapes for the contemporary man.
Oversized metal frames or bolder cat-eye and rectangular shapes are featured alongside vintage-style navigators revamped in a modern way. Trendy oversized wraparound designs, with sporty couture flair and street-style elements, dominate the collection in bold, vibrant colours to embellish the outfits of stylish women everywhere.
Pops of colour pair with iconic animal prints or glitter details on acetate, which add fashionable allure to the entire collection.
The temples are embellished with iconic details, such as the triangular logo or GUESS denim’s emblematic enamelled “G” button, and feature the brand-new #LOVEGUESS concept inspired by the current all-over logo trend, with maxi GUESS lettering in colourful metal or a repeated iconic ”G” pattern to assert the brand’s identity.