GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim.
One of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. This was the beginning of a long success story.
The Marciano’s vision moved the brand into new frontiers. GUESS became a symbol of a young, sexy, and adventurous lifestyle.
Throughout the decades, GUESS invited people to dream with its iconic and timeless advertising campaigns. Today, GUESS is a global lifestyle brand that offers a full range of apparel and accessories and caters to the youthful, glamorous, and sexy consumer.
GUESS has been part of Marcolin’s brand portfolio since 2013. The optical frames and sunglasses are contemporary styles that are dressed with on trend applications. The collection embodies the core values of the brand, with fashion forward silhouettes and daring combinations. Classic GUESS shapes are updated with a modern twist using bold colours and reflective mirrored shades to provide head turning styles to wear all season long. The aviator sunglasses continue to be a highlight each season and are the perfect classic style for both men and women. Both sunglasses and opticals include styles for him and her, as well as variations available for kids and tweens. They are in search of easy-to-wear frames with fashionable attitude at accessible prices, identifying with the brand’s essence: adventurous, daring and self-confident.
Collection Eyewear 2020
GUESS' new Autumn/Winter 20-21 eyewear collection features a section of eyewear with a sexy, young appeal, for an independent and self-confident woman.The Autumn/Winter 20-21 frames stand out with their original design and finishes, and alternate with easy-to-wear masculine shapes reinterpreted for the contemporary man. Oversized metal frames, cat-eye and rectangular shapes are flanked by pilot or navigator models with a vintage feel and a modern twist. The trendy oversized mask styles, with a strong sporty-couture inspiration and street-style references, feature bold, bright colours. The temples are embellished with iconic details, such as small metal triangles inspired by the pylons of the Manhattan Bridge, onto which you can attach decorative charms. The enamelled "G" sign, an emblem of the denim world, the 4 Glogo (with 4 G intertwined) , maxi-GUESS writing in coloured metal, or a motif that encloses the iconic "G" repeated to enforce the brand’s identity. Select styles feature an animal-print motif. Some styles are also built with a material called TR90, a biologically compatible composition of nylon and carbon fibre that possesses lightweight, flexible and resistant qualities to ensure greater comfort and strength.