Kenneth Cole Reaction
Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. Kenneth Cole is a global brand that provides the urban uniform – a combination of modern, functional, and versatile footwear, clothing, and accessories that make daily dressing effortless. This socially conscious brand also addresses not just what people stand in, but what they stand for.
Over 30 years ago, Kenneth Cole leveraged his passion and unique brand platform to make a meaningful impact on people's wardrobes, as well as communities in need. He did what others didn't and said what others wouldn't. Today, The Kenneth Cole Foundation remains committed to helping communities in need by supporting Collective Health, Civil Liberties, and Artistic Activism.
Kenneth Cole is one brand with one aesthetic, expressed across 3 tiers of labels: New York, Reaction and Unlisted. Material and price are what differentiate the labels. Even the Eyewear category follows those two clusters (New York and Reaction) since 2013, when Kenneth Cole became a part of Marcolin’s brand portfolio.
The New York label reflects the brand’s modern, urban design heritage and echoes the spirit of the brand’s Courageous Class campaign. The collection’s wide range of versatile shapes and sizes is inspired by the urban lifestyle of the brand. The styles from the Kenneth Cole New York eyewear collection are synonymous with contemporary fashion, quality materials, and modern style. The successful combination of colors, textures, and materials in the optical and sun collection appeals to the hip, fashionable consumer. Materials and bold colors add depth to the styles and the innovative shapes result in sophisticated, yet classic looks.
The Reaction label reflects the brand’s modern, urban design heritage with a youthful twist. The collection’s wide range of bright colors and sporty shapes is inspired by the downtime and the off-hours we spend traversing the urban landscape. The collection is trendy, comfortable, sporty and modern. The design of the frames includes slightly smaller sizing with on trend, relaxed and functional style as well as the fashion-friendly use of bold color pops. To maintain its casual approach to the urban uniform, many Reaction styles have sportswear infused details such as rubber finish and stripes.