Quality, originality and versatility. These are the key ingredients that have made MAX&Co. one of the leading contemporary fashion brands worldwide and a wardrobe favourite of stylish women,
whether they are pop stars, street-style icons, creatives, scientists, or students on their graduation day.
The secret of its enduring popularity? A relentless commitment to making women look and feel their best in every occasion, from work to play. Since 1986, MAX&Co. has been inspiring generations to express their personality through fashion. A style secret passed on from mother to daughter and sister to sister, it has accompanied them as they navigate cultural change and evolve their style, season after season.
Whether it’s beautifully designed signature coats, on-trend separates, or colourful frames, MAX&Co. takes great care in creating ingeniously sophisticated designs which balance form andfunction. They are rooted in the Italian concept of ben vestire, an approach that starts with the careful choice of materials and attention to colour, texture and detail.
The MAX&Co. logo, which alternates straight (MAX) and curved (&Co.) lines, inspires the design of the new MAX&Co. Eyewear Collection created by Marcolin Group. The temple tips are flat on the outside and convex on the inside - the result is a distinctive, recurring design element. In true MAX&Co. form, the design also has a functional benefit, providing the wearer with a closer fit - and therefore better stability.
Thanks to Marcolin Group’s expertise, the MAX&Co. ethos translates effortlessly into stylish premium eyewear launched in 2020. Bold yet feminine and always pleasurable to wear, it is characterised by unexpected combinations of volumes, colours and materials, in a sophisticated play of shapes, tones and textures. Silhouettes range from creatively reinterpreted classics to dynamic contemporary styles for the fashion forward.
The brand’s motto #MAXITUP radiates passion and possibility, inspiring women to live their lives to the fullest, in style.
Collection Eyewear 2020
The eyewear collection marks the continuation of the collaboration between MAX&Co., a leading fashion brand in the global ready-to-wear industry, and Marcolin Group.
The MAX&Co. logo – which combines straight and dynamic lines (MAX) with soft and sinuous curves (&Co.) – is the inspiration behind the design of the MAX&Co. by Marcolin collection: an attentively designed contemporary and innovative line that blends style with functionality. The collection includes versatile and chic sunglasses and optical frames for strong, dynamic and stylish women who are always on trend.
For the season, the MAX&Co. collection revolves around three main clusters: an ode to MAX&Co.’s iconic designs and to the great attention to detail that has always characterized the brand; premium materials combined with playful and ironic nuances; and a youthful and colorful modernity that stems from a fine mix of contemporary elegance and a fashionable allure.
The metal, injection-molded or acetate frames combine uniquely crafted fronts with a multitude of color combinations ranging from bold to pastel hues, in perfect harmony with the universe of the MAX&Co. collections.