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MAX MARA

The essentiality of elegance, the simplicty of luxury

Max Mara is the epitome of Italian luxury and style. As a contemporary collection for the confident woman, consisting of opulent fabrications with precious details applied to ready-to-wear, Max Mara pieces embody femininity and craftsmanship.Symbolic for impeccable silhouettes with a timeless sensibility and constructed from the most luxurious fabrics, Max Mara is revered for the classification of the coat, sharp suiting and accessories. Founded in 1951 by the late visionary, Achille Maramotti, Max Mara is now available in 2,378 locations in more than 100 countries. Max Mara Fashion Group counts 9 different brands. The company remains privately held.

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In September 2020, Max Mara Fashion Group signed a licensing agreement with Marcolin Group for the design, production and worldwide distribution of Max Mara sunglasses and eyeglasses.Synonymous with style and quality, Max Mara is the expression of the constant search for perfection and balance between material elements, form and color.The first eyewear collection created by Marcolin Group was unveiled and worn at the SS2021 Max Mara fashion show.Geometric shapes, a harmonious dialogue between materials, and chromatic combinations of soft nuances distinguish the brand's frames.

The new Max Mara Eyewear collection consistently continues along the stylistic path of recent seasons, inspired by the creativity and value of two great contemporary female icons.Eileen Gray's architecture and Lee Miller's attitude have been translated into substantial forms and elements that identify the innovative, bold, and elegant design of sunglasses and optical frames full of personality. Oversized looks, soft and fluid surfaces with refined lines, tubular metal elements, and thick, evident volumes characterize the development of the brand's new eyewear styles.Refined geometric shapes and workmanship, together with a sophisticated mix of plastic materials and metals, are the creative elements of a collection that combines unequivocal luxury, charisma and appeal.The gleaming, geometric Maxim golden detail with glamorous allure and timeless appeal is the jewel element that iconically identifies the elegance of the collection, becoming the aesthetic and structural protagonist of the design of the frames.

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