Moncler is an abbreviation of Monestier-de-Clermont, the name of the mountain village near Grenoble where the brand was first established in 1952. Right from the outset, the brand has combined ongoing technological research with the expertise of mountaineering professionals.
In 1954 it produced the first real puffer jackets suitable for more extreme climates. Over the course of a decade, these were gradually perfected and they went on to play a starring role in major French and Italian expeditions which conquered the summit of Makalù to peaks in Alaska and the world’s second-highest summit, Karakorum.
Moncler was definitively consecrated on the international stage at the Winter Olympics held in Grenoble in 1968, when the brand was the official supplier of the French downhill team. Innovation and research resulted in garments that became ever lighter, more aerodynamic and high performing, making them suitable for sporting competitions as well. These garments were the forerunners of the contemporary puffer in all its many and varied forms. After the '70s boom in mountain tourism came the '80s and ‘90s, when the Moncler jacket made its city debut, transforming itself into a cult object with its stitching and laqué effect in dazzling colours.
In 2003, Moncler was bought by Italian businessman Remo Ruffini, the current Chairman and CEO who crafted the strategy behind the global puffer jacket, defining a whole range of unexpected yet high quality aesthetic, functional and technological achievements which successfully combined city and mountain wear. With Moncler, the puffer jacket became iconic, a true classic of the contemporary wardrobe which looks beyond trends, expanding the brand’s confines to embrace every season in the year. In addition to the Main collection for men and women, Moncler Accessories and Moncler Enfant, the brand also features Moncler Gamme Rouge, the highly sophisticated women’s couture range, MonclerGamme Bleu, the men’s collection with a distinctly sartorial take, and Moncler Grenoble, a technical collection of outstanding performance wear. Moncler has been listed on the Milan Stock Exchange since December 2013.
In 2015, Moncler signed a licensing agreement with the Marcolin Group for designing, producing and distributing sunglasses, spectacle frames and ski goggles with the Moncler Lunettes brand, available on the market from October 2016: a collection that reflects the brand values of excellence, high quality and functionality.
Collection Eyewear 2019
The new eyewear collection from Moncler Lunettes satisfies the need for high-performance glasses suited to outdoor life, yet easily wearable in urban contexts. Born to reflect the brand’s metropolitan spirit, each model stands out with its high quality, technological sophistication and aesthetic functionality. Making an appearance once again in this all-new collection are the 3 clusters, developmental guidelines for the various designs: sport encompasses frames inspired by the brand’s heritage, versatile and designed to be worn both on the mountains and in the city; duvet is the iconic eyewear segment reminiscent of padded jackets, the first successful product created by the brand. Falling within this range are all of the puffy-effect models, crafted using a new acetate technique called thermoforming, which ensures an exceptionally lightweight feel, along with all of the flat surface models. Timeless is the third cluster, which includes classic and retro shapes that become far-reaching icons, capable of overcoming fleeting trends while respecting the essence of the brand. Each model is also made unique through distinctive details such as rounded or rubber temple tips for added grip and comfort, a tricoloured, black or white metal logo characterizing each cluster, higher-performing hinges with a rotating movement, logo-marked nose pads and logo motifs—all evoking the Moncler universe. Masculine square and pilot shapes alternate with feminine cat-eye and narrow designs, featured alongside vintage wraparound models or oversized rounded ski-style frames. The colour palette includes classic shades such as black, havana, red and light grey, together with bold, bright colours for the mask-style models.