Moncler is an abbreviation of Monestier-de-Clermont, the name of the mountain village near Grenoble where the brand was first established in 1952. Right from the outset, the brand has combined ongoing technological research with the expertise of mountaineering professionals.
In 1954 it produced the first real puffer jackets suitable for more extreme climates. Over the course of a decade, these were gradually perfected and they went on to play a starring role in major French and Italian expeditions which conquered the summit of Makalù to peaks in Alaska and the world’s second-highest summit, Karakorum.
Moncler was definitively consecrated on the international stage at the Winter Olympics held in Grenoble in 1968, when the brand was the official supplier of the French downhill team. Innovation and research resulted in garments that became ever lighter, more aerodynamic and high performing, making them suitable for sporting competitions as well. These garments were the forerunners of the contemporary puffer in all its many and varied forms. After the '70s boom in mountain tourism came the '80s and ‘90s, when the Moncler jacket made its city debut, transforming itself into a cult object with its stitching and laqué effect in dazzling colours.
In 2003, Moncler was bought by Italian businessman Remo Ruffini, the current Chairman and CEO who crafted the strategy behind the global puffer jacket, defining a whole range of unexpected yet high quality aesthetic, functional and technological achievements which successfully combined city and mountain wear. With Moncler, the puffer jacket became iconic, a true classic of the contemporary wardrobe which looks beyond trends, expanding the brand’s confines to embrace every season in the year. In addition to the Main collection for men and women, Moncler Accessories and Moncler Enfant, the brand also features Moncler Gamme Rouge, the highly sophisticated women’s couture range, MonclerGamme Bleu, the men’s collection with a distinctly sartorial take, and Moncler Grenoble, a technical collection of outstanding performance wear. Moncler has been listed on the Milan Stock Exchange since December 2013.
In 2015, Moncler signed a licensing agreement with the Marcolin Group for designing, producing and distributing sunglasses, spectacle frames and ski goggles with the Moncler Lunettes brand, available on the market from October 2016: a collection that reflects the brand values of excellence, high quality and functionality.
Collection Eyewear 2020
The new Moncler Lunettes sunglasses and optical frames are designed for an outdoor lifestyle, but are just as perfect in an urban setting. Exquisitely reflecting the brand’s cosmopolitan spirit, the new styles stand out for their high quality, technological research and aesthetic functionality. The collection stays true to the distinctive 3 clusters featured in the previous collections, which provide guidelines for the development of the various segments. First, Sport, which showcases versatile heritage-inspired frames designed for mountain and city wear alike; second, Duvet, an iconic eyewear segment that includes all the puffy-effect styles, crafted with the exclusive thermoforming technique that makes their structure extremely lightweight as well as glasses with flat surfaces. Timeless is the third cluster, which includes classic and retro-inspired shapes, iconic pieces that go beyond fashion trends, reflecting the true essence of the brand. Every style is made unique by distinctive details, such as rounded or rubber tips for extra grip and comfort, the Tricolor metal logo, which is a signature element of the various clusters, performance rotating hinges, branded nose pads and logomania prints.