Moncler is an abbreviation of Monestier-de-Clermont, the name of the mountain village near Grenoble where the brand was first established in 1952. Right from the outset, the brand has combined ongoing technological research with the expertise of mountaineering professionals.
In 1954 it produced the first real puffer jackets suitable for more extreme climates. Over the course of a decade, these were gradually perfected and they went on to play a starring role in major French and Italian expeditions which conquered the summit of Makalù to peaks in Alaska and the world’s second-highest summit, Karakorum.
Moncler was definitively consecrated on the international stage at the Winter Olympics held in Grenoble in 1968, when the brand was the official supplier of the French downhill team. Innovation and research resulted in garments that became ever lighter, more aerodynamic and high performing, making them suitable for sporting competitions as well. These garments were the forerunners of the contemporary puffer in all its many and varied forms. After the '70s boom in mountain tourism came the '80s and ‘90s, when the Moncler jacket made its city debut, transforming itself into a cult object with its stitching and laqué effect in dazzling colours.
In 2003, Moncler was bought by Italian businessman Remo Ruffini, the current Chairman and CEO who crafted the strategy behind the global puffer jacket, defining a whole range of unexpected yet high quality aesthetic, functional and technological achievements which successfully combined city and mountain wear. With Moncler, the puffer jacket became iconic, a true classic of the contemporary wardrobe which looks beyond trends, expanding the brand’s confines to embrace every season in the year. In addition to the Main collection for men and women, Moncler Accessories and Moncler Enfant, the brand also features Moncler Gamme Rouge, the highly sophisticated women’s couture range, MonclerGamme Bleu, the men’s collection with a distinctly sartorial take, and Moncler Grenoble, a technical collection of outstanding performance wear. Moncler has been listed on the Milan Stock Exchange since December 2013.
In 2015, Moncler signed a licensing agreement with the Marcolin Group for designing, producing and distributing sunglasses, spectacle frames and ski goggles with the Moncler Lunettes brand, available on the market from October 2016: a collection that reflects the brand values of excellence, high quality and functionality.
Collection Eyewear 2019
The all-new sunglasses and eyeglasses from the new Moncler Lunettes collection are the perfect synthesis of technological research, aesthetic functionality, quality and versatility. Designed as a sporty accessory for those who love the mountains, the Moncler Lunettes eyewear can be easily worn in an urban environment. The frames are divided into three different categories: sport, composed of styles designed for those who love the outdoors and flaunt easy-to-wear outfits with trendy flair; duvet, with designs clearly reminiscent of padded jackets, the brand’s driving force since its beginnings; and timeless, featuring evergreen styles capable of transcending fleeting trends, tied to the brand’s heritage yet revamped in their details and design. Distinctive and iconic features make every single model unique, such as the innovate rubber-coated temple tips which ensure better grip and comfort for improved sport performance. The flat shapes are often constructed with an exclusive hexetate material, a unique resin with countless qualities: lightness, flexibility, durability and recyclability. The iconic puffy shapes from the duvet family are made using a new process called “thermoforming”, capable of making acetate surfaces much shinier and more rounded for a lighter structure. The original logomania motif on the temples and the thickness of the frame fronts emphasize the brand’s identity. Bright, often contrasting colours and streaked shades are featured alongside more classic tones such as black and havana. The shapes range from more square, unisex styles to more feminine, round and cat-eye designs, all the way to pilots suited to masculine faces. New this season is the concept of narrow, extremely contemporary frames for bold, fierce looks.