Inspired by the idea of making crystal accessible to more people, Daniel Swarovski, a Bohemian jeweler, patented an electric cutting machine that cut crystal more precisely than by hand. In 1895 he founded Swarovski in the small town of Wattens, high in the Austrian alps, because the energy potential offered by the nearby rivers made it the ideal destination for Swarovski’s first production site.
Daniel Swarovski’s vision was to use crystal to create “a diamond for everyone”, and his pioneering spirit and glass-cutting innovations helped the company continue the mission today.
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity: it designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. Now run by the fifth generation of family members, Swarovski has a global reach.
The collaboration between Swarovski and Marcolin began in 2009; the first collection launched in 2011.
Iconic, masterfully crafted and with a touch of glamour, the Swarovski Eyewear collection place crystal at the center of all of its designs. The brand’s unmistakable signature style combines with quality craftsmanship and unique crystal embellishments on the contemporary frames, which brilliantly reflect light with every movement in the most amazing way, catching the eye and make every woman shine. While functional, there is something tantalizing about the way Swarovski’s Eyewear Collection is designed to frame the face, while also adding a certain elegance and glamour. Exceptional design and high-quality materials create distinct looks that express the individuality of the women who wear them. Swarovski’s brand DNA is infused throughout the collection through exclusive crystal cuts and crystallized temple tips that are the unmistakable signature of each and every design.
The Swarovski glasses frames are for women who live in the moment and are attracted to daring and irresistible designs that exude sophistication and style in the most brilliant of ways.
Collection Eyewear 2021
Following a successful global rebrand this past spring, Swarovski is poised to expand beyond the boundaries of one specific category. In Collection II, its newest iteration, Creative Director, Giovanna Engelbert plays with wonders beyond jewelry to fully fulfill the brand’s promise of a crystal lifestyle. A part of this broader offering, Swarovski proudly reinvigorates its eyewear offering with new pieces informed by key jewelry families. “By expanding Collection II beyond the world of jewelry, we’re able to amplify a sense of wonder for our customers with even more brilliant pieces to fully express themselves. As with everything we create, these new glasses are designed to complement any look and can be mixed-and-matched with jewelry and fashion to support any style experimentation, in any wardrobe.” — Giovanna Engelbert, Creative Director