{"id":109460,"date":"2025-10-15T11:29:00","date_gmt":"2025-10-15T09:29:00","guid":{"rendered":"https:\/\/www.marcolin.com\/?p=109460"},"modified":"2025-10-15T11:39:13","modified_gmt":"2025-10-15T09:39:13","slug":"vicky-yeung","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/en\/stories\/3-questions-to\/vicky-yeung\/","title":{"rendered":"Vicky Yeung"},"content":{"rendered":"
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\n 1<\/span>\n

\n \n What is your strategy for promoting Marcolin products in such a vast region? <\/span>\n <\/h2>\n
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\u00abIn a fast-changing and unpredictable world like ours, the first thing we need is the ability to respond quickly to market demands. To do this, we start with solid research and analysis of market feedback and consumer data from social media platforms, which we then segment by age and income groups. Based on these insights, my team of designers works to adapt the portfolio models to the specific needs of our customers \u2014 always staying true to the brand identity and in close collaboration with Marcolin\u2019s headquarters\u00bb.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n 2<\/span>\n

\n \n How do you manage to meet the needs of such diverse markets? <\/span>\n <\/h2>\n
\n

\u00abCountries like Japan and Korea are very different from China and Thailand, so offering a single global collection for the entire APAC region would be a mistake. Japanese customers, for example, prioritize premium quality and craftsmanship, while the Korean market is driven by younger consumers who prefer bold trends inspired by K-pop \u2014 from oversized clothing to integrated tech accessories. Countries like Indonesia, Vietnam, and Thailand, on the other hand, require versatile and more affordable models that combine understated style, easy pairing, and sustainable production\u00bb.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n 3<\/span>\n

\n \n Looking ahead, are you planning an Asian line for ic! berlin as well? <\/span>\n <\/h2>\n
\n

\u00abThat\u2019s definitely our next challenge. Ic! berlin has a strong reputation for technical features like lightness, screwless design, and flexibility, as well as for its ultra-contemporary style. To enhance brand recognition in the Asia-Pacific area, we\u2019ll need to create a dedicated collection, as Asian consumers \u2014 increasingly design-conscious \u2014 tend to prefer high-quality products that also reflect local cultural elements. Our task will be to adapt a valuable brand like ic! berlin to these expectations. Because offering a unique experience to our customers and building strong relationships with them are the two pillars that can turn the diversity of the APAC region into an opportunity\u00bb.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n \"\"\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7611,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[121],"tags":[],"class_list":["post-109460","post","type-post","status-publish","hentry","category-3-questions-to"],"acf":[],"yoast_head":"\nVicky Yeung | Marcolin<\/title>\n<meta name=\"description\" content=\"Understanding Asian markets and making stylistic choices that resonate with their unique characteristics. This is the mission of Vicky Yeung, Product Manager for the APAC region at Marcolin, and her team of designers. Their goal is to make the brands in Marcolin\u2019s portfolio more appealing in a geographical area that includes China, Southeast Asia, Korea, and Japan. 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