{"id":123572,"date":"2026-06-03T11:29:00","date_gmt":"2026-06-03T09:29:00","guid":{"rendered":"https:\/\/www.marcolin.com\/?p=123572"},"modified":"2026-06-03T09:55:44","modified_gmt":"2026-06-03T07:55:44","slug":"ic-berlin-and-mercedes-amg-2","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/en\/stories\/tell-me-a-story\/ic-berlin-and-mercedes-amg-2\/","title":{"rendered":"ic! berlin and Mercedes-AMG"},"content":{"rendered":"<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            A Successful Partnership            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>On one side, the visionary and urban approach of ic! berlin, whose identity is defined by innovation, sustainability and attention to detail; on the other, the technology and aesthetic research of a sports car brand like Mercedes-AMG. This spring once again confirms the collaboration between the two brands\u2014two realities with a deeply German DNA, always on the move and ready to push their limits.<\/p>\n<p>&nbsp;<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/06\/IC_Berlin_inside_2400_01.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            The Collection            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>The new collection features three models\u2014marking the sixth chapter of a collaboration that began in 2020\u2014defined by dynamic shapes and a bold use of colors inspired by the AMG palette. For example, the Pearl version of the AMG 22 model features orange details on the temples and mirrored lenses, while the new lacquered finish on the special ultralight carbon fiber FLEXARBON\u00ae\u2014an exclusive ic! berlin patent\u2014adds depth and brightness to the frame of the AMG 20 model.<\/p>\n<p>&nbsp;<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/06\/IC_Berlin_inside_2400_02.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            The Campaign            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>The new campaign also highlights how the ic! berlin\u2013AMG collection is designed for an urban environment, with bold geometries that echo Berlin\u2019s architecture and successfully combine the style of a luxury brand like Mercedes-AMG with a company that grew out of Berlin\u2019s alternative scene, such as ic! berlin, known worldwide for innovative solutions like its signature screwless hinge. Two brands united by a shared focus on design and a constant pursuit of aesthetic and technological innovation.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/06\/IC_Berlin_inside_2400_03.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7611,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true},"categories":[134],"tags":[],"class_list":["post-123572","post","type-post","status-publish","hentry","category-tell-me-a-story"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ic! berlin and Mercedes-AMG | Marcolin<\/title>\n<meta name=\"description\" content=\"For the sixth time since 2020, ic! berlin and Mercedes-AMG come together with an eyewear collection that combines urban aesthetics, technology and a sporty spirit. Three new models inspired by Berlin\u2019s architecture and the AMG color palette tell the story of the encounter between German innovation, advanced materials and contemporary luxury.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marcolin.com\/en\/stories\/tell-me-a-story\/ic-berlin-and-mercedes-amg-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ic! berlin and Mercedes-AMG | Marcolin\" \/>\n<meta property=\"og:description\" content=\"For the sixth time since 2020, ic! berlin and Mercedes-AMG come together with an eyewear collection that combines urban aesthetics, technology and a sporty spirit. Three new models inspired by Berlin\u2019s architecture and the AMG color palette tell the story of the encounter between German innovation, advanced materials and contemporary luxury.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marcolin.com\/en\/stories\/tell-me-a-story\/ic-berlin-and-mercedes-amg-2\/\" \/>\n<meta property=\"og:site_name\" content=\"https:\/\/www.marcolin.com\/\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/marcolinspa\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-03T09:29:00+00:00\" \/>\n<meta name=\"author\" content=\"Newsroom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcolineyewear\" \/>\n<meta name=\"twitter:site\" content=\"@marcolineyewear\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsroom\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/stories\\\/tell-me-a-story\\\/ic-berlin-and-mercedes-amg-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/stories\\\/tell-me-a-story\\\/ic-berlin-and-mercedes-amg-2\\\/\"},\"author\":{\"name\":\"Newsroom\",\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/#\\\/schema\\\/person\\\/1c32810c9a4c4817a37b327720405994\"},\"headline\":\"ic! berlin and Mercedes-AMG\",\"datePublished\":\"2026-06-03T09:29:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/stories\\\/tell-me-a-story\\\/ic-berlin-and-mercedes-amg-2\\\/\"},\"wordCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/#organization\"},\"articleSection\":[\"Tell me a story\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/stories\\\/tell-me-a-story\\\/ic-berlin-and-mercedes-amg-2\\\/\",\"url\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/stories\\\/tell-me-a-story\\\/ic-berlin-and-mercedes-amg-2\\\/\",\"name\":\"ic! berlin and Mercedes-AMG | Marcolin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/#website\"},\"datePublished\":\"2026-06-03T09:29:00+00:00\",\"description\":\"For the sixth time since 2020, ic! berlin and Mercedes-AMG come together with an eyewear collection that combines urban aesthetics, technology and a sporty spirit. 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