{"id":123967,"date":"2026-06-26T10:29:00","date_gmt":"2026-06-26T08:29:00","guid":{"rendered":"https:\/\/www.marcolin.com\/?p=123967"},"modified":"2026-06-26T11:25:39","modified_gmt":"2026-06-26T09:25:39","slug":"manifesto-the-new-ic-berlin-brand-campaign","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/en\/stories\/tell-me-a-story\/manifesto-the-new-ic-berlin-brand-campaign\/","title":{"rendered":"MANIFESTO: The new ic! berlin brand campaign"},"content":{"rendered":"<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            A key message            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>From its revolutionary screwless hinge to the use of stainless steel for ultra-lightweight frames, ic! berlin\u2019s history is marked by innovation that challenges convention. An attitude that, in the new <em>MANIFESTO<\/em> campaign, is distilled into a key message: <em>\u201cChange the direction, not the destination.\u201d<\/em> Because it is possible to redefine the way we move through the world without betraying our own vision.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/06\/Marcolin_inside_2400_01-4.webp\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Two images            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Translating this philosophy into visuals is milanese photographer and digital artist Jacopo Di Cera, who structured each composition as a diptych: a broader, atmospheric view paired with a close-up that highlights the frame\u2019s technical precision. The result is a sophisticated and contemporary visual narrative that enhances the dialogue between aesthetics and function, between personal identity and design.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/06\/Marcolin_inside_2400_01-2.webp\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Three models            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Taking centre stage in the campaign are three signature frames: <strong>Bacall<\/strong>, <strong>Thilo<\/strong>, and <strong>Rhenium<\/strong>. Bacall features a cat-eye silhouette with a steel core, encased in sculpted acetate; Thilo expresses a more architectural aesthetic, lightened by the innovative Horizontal Colour Split technology; and finally, Rhenium reinterprets a retro-inspired frame through a contemporary lens, with monochromatic palettes and faceted details. Three distinct interpretations of a single principle: eyewear as an extension of one\u2019s individual\u2014and inimitable\u2014style.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/06\/Marcolin_inside_2400_03-2.webp\"\/>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7611,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true},"categories":[134],"tags":[],"class_list":["post-123967","post","type-post","status-publish","hentry","category-tell-me-a-story"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MANIFESTO: The new ic! berlin brand campaign | Marcolin<\/title>\n<meta name=\"description\" content=\"Do not follow change - embody it. It is from this tension between conformity and individuality that MANIFESTO, the new ic! berlin brand campaign, comes to life. Captured by Milan-based artist and photographer Jacopo Di Cera, the project celebrates the Berlin eyewear brand that has, for three decades, continued to redefine the codes of contemporary eyewear and championed unconventional thinking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marcolin.com\/en\/stories\/tell-me-a-story\/manifesto-the-new-ic-berlin-brand-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MANIFESTO: The new ic! berlin brand campaign | Marcolin\" \/>\n<meta property=\"og:description\" content=\"Do not follow change - embody it. It is from this tension between conformity and individuality that MANIFESTO, the new ic! berlin brand campaign, comes to life. 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