{"id":126509,"date":"2026-10-07T13:29:00","date_gmt":"2026-10-07T11:29:00","guid":{"rendered":"https:\/\/www.marcolin.com\/?p=126509"},"modified":"2026-10-07T16:57:23","modified_gmt":"2026-10-07T14:57:23","slug":"ic-berlin-unveils-its-renovated-flagship-store","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/en\/stories\/behind-the-scenes\/ic-berlin-unveils-its-renovated-flagship-store\/","title":{"rendered":"ic! berlin Unveils its Renovated Flagship Store"},"content":{"rendered":"<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Continuous Evolution            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>More than a simple retail space, it is the physical expression of a brand language in constant evolution. In the heart of Berlin, at 5 M\u00fcnzstra\u00dfe, ic! berlin reopens the doors of its completely renovated flagship store. With this project, the Berlin-based brand reaffirms its roots in the Mitte district, giving the city back an authentic home for contemporary design.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/10\/IC-Flagship_2400_01-2.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            A Global Vision            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Designed by Milan-based studio Navone Associati, a long-standing creative partner of Marcolin, the new space brings the brand&#8217;s core values to life through its architecture and materials: formal simplicity, meticulous precision, and structural purity. Exposed stainless steel, a defining element of ic! berlin&#8217;s engineering-driven approach, runs throughout the interiors as a unifying thread, shaping a new retail design language that will also characterize future mono-brand store openings globally.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/10\/IC-Flagship_2400_03-1-1.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Berlin Design            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>\u00abBerlin is ic! berlin&#8217;s hometown, and this space is the purest expression of our identity\u00bb, said Davide Lunghi, General Manager of the brand. \u00abRenovating our flagship store during our 30th anniversary year was a natural step. We wanted to create a more contemporary space for our collections, our community, and the cultural legacy of eyewear &#8216;Made in Berlin\u2019\u00bb.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/10\/IC-Flagship_2400_01-1.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7611,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true},"categories":[130],"tags":[],"class_list":["post-126509","post","type-post","status-publish","hentry","category-behind-the-scenes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ic! berlin Unveils its Renovated Flagship Store I Marcolin<\/title>\n<meta name=\"description\" content=\"In the year of its 30th anniversary, the Marcolin-owned brand unveils the renewed version of its flagship store in Berlin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marcolin.com\/en\/stories\/behind-the-scenes\/ic-berlin-unveils-its-renovated-flagship-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ic! berlin Unveils its Renovated Flagship Store I Marcolin\" \/>\n<meta property=\"og:description\" content=\"In the year of its 30th anniversary, the Marcolin-owned brand unveils the renewed version of its flagship store in Berlin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marcolin.com\/en\/stories\/behind-the-scenes\/ic-berlin-unveils-its-renovated-flagship-store\/\" \/>\n<meta property=\"og:site_name\" content=\"https:\/\/www.marcolin.com\/\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/marcolinspa\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-07T11:29:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-07T14:57:23+00:00\" \/>\n<meta name=\"author\" content=\"Newsroom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcolineyewear\" \/>\n<meta name=\"twitter:site\" content=\"@marcolineyewear\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsroom\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/stories\\\/behind-the-scenes\\\/ic-berlin-unveils-its-renovated-flagship-store\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/stories\\\/behind-the-scenes\\\/ic-berlin-unveils-its-renovated-flagship-store\\\/\"},\"author\":{\"name\":\"Newsroom\",\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/#\\\/schema\\\/person\\\/1c32810c9a4c4817a37b327720405994\"},\"headline\":\"ic! berlin Unveils its Renovated Flagship Store\",\"datePublished\":\"2026-10-07T11:29:00+00:00\",\"dateModified\":\"2026-10-07T14:57:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/stories\\\/behind-the-scenes\\\/ic-berlin-unveils-its-renovated-flagship-store\\\/\"},\"wordCount\":7,\"publisher\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/#organization\"},\"articleSection\":[\"Behind the scenes\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/stories\\\/behind-the-scenes\\\/ic-berlin-unveils-its-renovated-flagship-store\\\/\",\"url\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/stories\\\/behind-the-scenes\\\/ic-berlin-unveils-its-renovated-flagship-store\\\/\",\"name\":\"Ic! berlin Unveils its Renovated Flagship Store I Marcolin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/#website\"},\"datePublished\":\"2026-10-07T11:29:00+00:00\",\"dateModified\":\"2026-10-07T14:57:23+00:00\",\"description\":\"In the year of its 30th anniversary, the Marcolin-owned brand unveils the renewed version of its flagship store in Berlin.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/stories\\\/behind-the-scenes\\\/ic-berlin-unveils-its-renovated-flagship-store\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marcolin.com\\\/en\\\/stories\\\/behind-the-scenes\\\/ic-berlin-unveils-its-renovated-flagship-store\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/stories\\\/behind-the-scenes\\\/ic-berlin-unveils-its-renovated-flagship-store\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ic! berlin Unveils its Renovated Flagship Store\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/\",\"name\":\"https:\\\/\\\/www.marcolin.com\\\/\",\"description\":\"Just another WordPress site\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/#organization\",\"name\":\"https:\\\/\\\/www.marcolin.com\\\/\",\"url\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.marcolin.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.marcolin.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Logo.jpg\",\"width\":1360,\"height\":140,\"caption\":\"https:\\\/\\\/www.marcolin.com\\\/\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/www.facebook.com\\\/marcolinspa\",\"https:\\\/\\\/x.com\\\/marcolineyewear\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/marcolin\",\"http:\\\/\\\/instagram.com\\\/marcolin_eyewear\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/#\\\/schema\\\/person\\\/1c32810c9a4c4817a37b327720405994\",\"name\":\"Newsroom\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a42c785becbfdc159e66f47c8d899eb76eb3a9dd0ebc30185bb3810dedaabfd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a42c785becbfdc159e66f47c8d899eb76eb3a9dd0ebc30185bb3810dedaabfd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a42c785becbfdc159e66f47c8d899eb76eb3a9dd0ebc30185bb3810dedaabfd?s=96&d=mm&r=g\",\"caption\":\"Newsroom\"},\"sameAs\":[\"http:\\\/\\\/Marcolin.com\"],\"url\":\"https:\\\/\\\/www.marcolin.com\\\/en\\\/author\\\/valentina-ardia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ic! berlin Unveils its Renovated Flagship Store I Marcolin","description":"In the year of its 30th anniversary, the Marcolin-owned brand unveils the renewed version of its flagship store in Berlin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marcolin.com\/en\/stories\/behind-the-scenes\/ic-berlin-unveils-its-renovated-flagship-store\/","og_locale":"en_US","og_type":"article","og_title":"Ic! berlin Unveils its Renovated Flagship Store I Marcolin","og_description":"In the year of its 30th anniversary, the Marcolin-owned brand unveils the renewed version of its flagship store in Berlin.","og_url":"https:\/\/www.marcolin.com\/en\/stories\/behind-the-scenes\/ic-berlin-unveils-its-renovated-flagship-store\/","og_site_name":"https:\/\/www.marcolin.com\/","article_publisher":"http:\/\/www.facebook.com\/marcolinspa","article_published_time":"2026-10-07T11:29:00+00:00","article_modified_time":"2026-10-07T14:57:23+00:00","author":"Newsroom","twitter_card":"summary_large_image","twitter_creator":"@marcolineyewear","twitter_site":"@marcolineyewear","twitter_misc":{"Written by":"Newsroom"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marcolin.com\/en\/stories\/behind-the-scenes\/ic-berlin-unveils-its-renovated-flagship-store\/#article","isPartOf":{"@id":"https:\/\/www.marcolin.com\/en\/stories\/behind-the-scenes\/ic-berlin-unveils-its-renovated-flagship-store\/"},"author":{"name":"Newsroom","@id":"https:\/\/www.marcolin.com\/en\/#\/schema\/person\/1c32810c9a4c4817a37b327720405994"},"headline":"ic! berlin Unveils its Renovated Flagship Store","datePublished":"2026-10-07T11:29:00+00:00","dateModified":"2026-10-07T14:57:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marcolin.com\/en\/stories\/behind-the-scenes\/ic-berlin-unveils-its-renovated-flagship-store\/"},"wordCount":7,"publisher":{"@id":"https:\/\/www.marcolin.com\/en\/#organization"},"articleSection":["Behind the scenes"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marcolin.com\/en\/stories\/behind-the-scenes\/ic-berlin-unveils-its-renovated-flagship-store\/","url":"https:\/\/www.marcolin.com\/en\/stories\/behind-the-scenes\/ic-berlin-unveils-its-renovated-flagship-store\/","name":"Ic! berlin Unveils its Renovated Flagship Store I Marcolin","isPartOf":{"@id":"https:\/\/www.marcolin.com\/en\/#website"},"datePublished":"2026-10-07T11:29:00+00:00","dateModified":"2026-10-07T14:57:23+00:00","description":"In the year of its 30th anniversary, the Marcolin-owned brand unveils the renewed version of its flagship store in Berlin.","breadcrumb":{"@id":"https:\/\/www.marcolin.com\/en\/stories\/behind-the-scenes\/ic-berlin-unveils-its-renovated-flagship-store\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marcolin.com\/en\/stories\/behind-the-scenes\/ic-berlin-unveils-its-renovated-flagship-store\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.marcolin.com\/en\/stories\/behind-the-scenes\/ic-berlin-unveils-its-renovated-flagship-store\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marcolin.com\/en\/"},{"@type":"ListItem","position":2,"name":"ic! berlin Unveils its Renovated Flagship Store"}]},{"@type":"WebSite","@id":"https:\/\/www.marcolin.com\/en\/#website","url":"https:\/\/www.marcolin.com\/en\/","name":"https:\/\/www.marcolin.com\/","description":"Just another WordPress site","publisher":{"@id":"https:\/\/www.marcolin.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marcolin.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.marcolin.com\/en\/#organization","name":"https:\/\/www.marcolin.com\/","url":"https:\/\/www.marcolin.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marcolin.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.marcolin.com\/wp-content\/uploads\/2022\/10\/Logo.jpg","contentUrl":"https:\/\/www.marcolin.com\/wp-content\/uploads\/2022\/10\/Logo.jpg","width":1360,"height":140,"caption":"https:\/\/www.marcolin.com\/"},"image":{"@id":"https:\/\/www.marcolin.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/marcolinspa","https:\/\/x.com\/marcolineyewear","http:\/\/www.linkedin.com\/company\/marcolin","http:\/\/instagram.com\/marcolin_eyewear"]},{"@type":"Person","@id":"https:\/\/www.marcolin.com\/en\/#\/schema\/person\/1c32810c9a4c4817a37b327720405994","name":"Newsroom","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5a42c785becbfdc159e66f47c8d899eb76eb3a9dd0ebc30185bb3810dedaabfd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5a42c785becbfdc159e66f47c8d899eb76eb3a9dd0ebc30185bb3810dedaabfd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5a42c785becbfdc159e66f47c8d899eb76eb3a9dd0ebc30185bb3810dedaabfd?s=96&d=mm&r=g","caption":"Newsroom"},"sameAs":["http:\/\/Marcolin.com"],"url":"https:\/\/www.marcolin.com\/en\/author\/valentina-ardia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marcolin.com\/en\/wp-json\/wp\/v2\/posts\/126509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marcolin.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marcolin.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marcolin.com\/en\/wp-json\/wp\/v2\/users\/7611"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marcolin.com\/en\/wp-json\/wp\/v2\/comments?post=126509"}],"version-history":[{"count":0,"href":"https:\/\/www.marcolin.com\/en\/wp-json\/wp\/v2\/posts\/126509\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marcolin.com\/en\/wp-json\/wp\/v2\/media?parent=126509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marcolin.com\/en\/wp-json\/wp\/v2\/categories?post=126509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marcolin.com\/en\/wp-json\/wp\/v2\/tags?post=126509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}