{"id":86176,"date":"2024-10-31T12:29:00","date_gmt":"2024-10-31T11:29:00","guid":{"rendered":"https:\/\/www.marcolin.com\/?p=86176"},"modified":"2024-10-31T11:28:47","modified_gmt":"2024-10-31T10:28:47","slug":"the-new-mcm-eyewear-collection","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/en\/stories\/tell-me-a-story\/the-new-mcm-eyewear-collection\/","title":{"rendered":"The New Mcm Eyewear Collection"},"content":{"rendered":"
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\n \n Mcm Style <\/span>\n <\/h2>\n
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Also in eyewear, MCM successfully combines its creative spirit \u2013 reflected in the widespread appreciation of its iconic bags, leather accessories and backpacks among consumers worldwide \u2013 with great attention on craftsmanship and detail. The result is glamorous, casual and versatile eyewear that speaks a universal and genderless language, characterized by a contemporary and functional design. The collection features ultra-lightweight, king-size frames with futuristic lines, along with intricate details, such as metal pins and angular inserts inspired by the brand\u2019s heritage of luggage.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n \"MCM's\n <\/div>\n <\/div>\n<\/div>\n\n
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\n \n Pride and Vision <\/span>\n <\/h2>\n
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The new MCM collection reflects the deep connection to its German origins while also highlighting its commitment to research and innovation. Today it makes its debut with the From Munich to Mars<\/em> campaign. \u201cMunich\u201d symbolizes the brand\u2019s roots – MCM standing for Modern Creation M\u00fcnchen <\/em>– and its rich DNA of precision and skillful craftsmanship. \u201cMars,\u201d on the other hand, represents the other pole: the youthful, experimental, innovative and rapidly evolving spirit of its new Korean second home.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n \"MCM's\n <\/div>\n <\/div>\n<\/div>\n\n
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\n \n A Perfect Understanding <\/span>\n <\/h2>\n
\n

According to Creative Director Katie Chung, the success of MCM Eyewear stems from perfect harmony between Marcolin, the Longarone-based company renowned for its expertise in eyewear manufacturing and MCM\u2019s passion for innovation, quality and details. A winning collaboration blending creativity with cutting-edge technology has already resulted in two exclusive and glamorous eyewear collections where contemporary design meets the timeless purity of Bauhaus minimalism.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n \"Art\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7611,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[134],"tags":[],"class_list":["post-86176","post","type-post","status-publish","hentry","category-tell-me-a-story"],"acf":[],"yoast_head":"\nThe New Mcm Eyewear Collection | Marcolin<\/title>\n<meta name=\"description\" content=\"Building on the success of the well-received Spring\/Summer 24 MCM Eyewear collection available exclusively through MCMs own retail and digital platforms the new Fall\/Winter collection is now making its debut. 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