{"id":88619,"date":"2024-12-18T12:29:00","date_gmt":"2024-12-18T11:29:00","guid":{"rendered":"https:\/\/www.marcolin.com\/?p=88619"},"modified":"2024-12-18T11:12:20","modified_gmt":"2024-12-18T10:12:20","slug":"guess-hits-he-slopes","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/en\/stories\/tell-me-a-story\/guess-hits-he-slopes\/","title":{"rendered":"GUESS Hits the Slopes"},"content":{"rendered":"<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            In the heart of the Alps             <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Zermatt, Cortina and Gstaad: these are the three iconic winter tourist destinations nestled in the heart of the Alps, between Italy and Switzerland, chosen by GUESS for its 2024 GUESS Winter Project, the event that, for the second year in a row, takes the brand to the most scenic alpine locations. The Project includes pop-up stores, Instagrammable places (such as GUESS\u2019 giant swing) and the Winter Ski Capsule collection featuring the brand\u2019s apparel and irresistible eyewear by Marcolin.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"Guess winter 2024\/2025\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2024\/12\/4-6.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Fashion Show at 3000 meters             <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>After the exclusive beach clubs this summer, now GUESS reaches higher altitudes, taking its unmistakable glamorous touch to the ski slopes and lifts. The brand accomplished an impressive feat, organizing a ground-breaking fashion show at an altitude of 3000 meters, at Glacier 3000, the most renowned alpine destination in Switzerland, with 20 models strutting down the legendary Peak Walk, a suspension bridge linking two peaks and offering a 360\u00b0 view of snow-capped summits above 4000 meters: Eiger, Jungfrau, Matterhorn and Mont Blanc.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"Guess Winter 2024\/2025\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2024\/12\/2-5.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Exhibitions and pop-up stores             <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>But the list of events organized by GUESS for the season doesn\u2019t end here. It includes a collaboration with the Iglu-Dorf Village, a romantic hotel made of snow that every year is reinvented by artists and designers with the new &#8220;In the Heart of Ice&#8221; igloo. A magic place where visitors can enjoy a hyper-immersive exhibition enriched by nostalgic elements on the mountain theme as well as GUESS Fashion and Home items. But that\u2019s not all: after the great success enjoyed last year in Cortina, the brand opened two winter pop-up stores in the heart of Gstaad; one of them is located inside the five-star Le Grand Bellevue hotel, a go-to location for the habitu\u00e9s of this sought-after destination at 1050 meters above sea level.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"GUess winter 2024\/2025\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2024\/12\/3-7.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7611,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true},"categories":[134],"tags":[],"class_list":["post-88619","post","type-post","status-publish","hentry","category-tell-me-a-story"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guess Hits the Slopes | Marcolin<\/title>\n<meta name=\"description\" content=\"The 2024-2025 GUESS Winter Project makes a comeback on the Alps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marcolin.com\/en\/stories\/tell-me-a-story\/guess-hits-he-slopes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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