Ambition, innovation, and creativity. These are just some values of Adidas essence, one of the most famous brands in the world, in both sport and streetwear sectors. Its incredible story started on August 18, 1949: Adi Dassler founded his company with 47 employees in the town of Herzogenaurach in Germany, in order to provide athletes with the best possible equipment. Now as then, the Adidas' purpose is to help athletes of all levels to make a difference – in their game, in their lives, in their world. This core belief guides the way they run the company, how they work on their partners, how they create their products, and how they engage with their consumers. Everything at Adidas reflects the spirit of their founder Adi Dassler and his mission: to be the best brand sport in the world.
Adidas was born for sport: its fame has exploded on the football field, when the German national football team won the World Cup of 1954, in Bern, Switzerland. The team wore Adidas innovative shoes, much lighter than any football shoes of that time. Driven by a relentless pursuit of innovation, the brand over the years has become not only a symbol for sports but also for arts, music and fashion sectors. Combining contemporary youth culture with creativity and insight, in 2001 Adidas introduced Originals, the brand known for the trefoil logo that takes a new lifestyle approach to the streetwear world. In June 2019, Adidas and Marcolin Group, have entered into a worldwide licensing agreement for the design, production, and distribution of Adidas Badge of Sport and Originals labels. Innovative manufacturing techniques, high-quality materials, and lightness characterize the Adidas Badge of Sport eyewear models. These frames are designed to provide a comfortable fit, ensuring the ultimate vision and lens protection. The Originals collection will be inspired by Street Culture and loyal to the DNA of the Adidas Originals Brand, sharing values of creativity and authenticity.