{"id":102220,"date":"2025-08-29T11:29:00","date_gmt":"2025-08-29T09:29:00","guid":{"rendered":"https:\/\/www.marcolin.com\/stories\/sin-categorizar\/with-hands-and-heart\/"},"modified":"2025-08-29T11:30:04","modified_gmt":"2025-08-29T09:30:04","slug":"with-hands-and-heart","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/es\/stories\/tell-me-a-story-es\/with-hands-and-heart\/","title":{"rendered":"With Hands And Heart"},"content":{"rendered":"<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            The \u201cDouble Seventh\u201d Festival            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Having been active in the Chinese market for many years and, since 2021, with a branch located in the commercial and financial district at the heart of Shanghai, Marcolin is one of the most appreciated luxury eyewear brands among Chinese customers\u2014especially the younger generation. In recent days, in collaboration with its local retailers, Marcolin\u2019s Eastern branch is celebrating the Qixi Festival, also known as the \u201cDouble Seventh Festival\u201d or \u201cChinese Valentine\u2019s Day.\u201d This occasion, much like February 14th in the rest of the world, is a celebration of love\u2014but its ancient origins also highlight the deep cultural and economic significance of craftsmanship in China.<\/p>\n<p>&nbsp;<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2025\/08\/chinese_valentine_inside_2400_01.webp\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            A Romantic Legend            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>The festival\u2019s origins trace back to one of the four great Chinese folktales: the legend of Qixi, which tells the story of a forbidden love between Zhinu, a goddess and skilled weaver, and Niulang, a mortal man. After the Queen Mother of Heaven separated them, she was moved by their sorrow and granted them a single meeting each year: on the seventh day of the seventh lunar month. That day, which falls on August 29 this year, is now celebrated as the Qixi Festival. Today, it\u2019s marked with hearts, flowers, and candlelit dinners. In the past, it was honored with moonlit weaving competitions, and girls would visit temples to pray for more skilled hands in textile crafts.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2025\/08\/chinese_valentine_inside_2400_02.webp\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            The Value of the Handmade            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>The importance of Qixi as a cherished tradition is affirmed by its inclusion in 2006 in the list of Intangible Cultural Heritage by the State Council of the People\u2019s Republic of China. For the Chinese, it is a time not only to celebrate love, but also to reflect on the historical significance of craftsmanship in the country\u2014from ceramics and silk to lacquerwork, carving, and metalworking. This heritage of labor and skill continues today, merging tradition with innovation through new collaborations with international brands. One such example is Marcolin, which works with Chinese designers, has brought the successful \u201cMarcolin Talks\u201d series to Shanghai, and offers its Chinese customers ever-evolving, tailor-made, and immersive shopping experiences.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2025\/08\/chinese_valentine_inside_2400_03.webp\"\/>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7611,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true},"categories":[136],"tags":[],"class_list":["post-102220","post","type-post","status-publish","hentry","category-tell-me-a-story-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>With Hands And Heart | Marcolin<\/title>\n<meta name=\"description\" content=\"The Shanghai branch celebrates \u201cChinese Valentine\u2019s Day\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marcolin.com\/es\/stories\/tell-me-a-story-es\/with-hands-and-heart\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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