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In conversation with BARTON PERREIRA

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Barton Perreira

In 2019 Marcolin Group entered into a limited distribution agreement with one of the most prestigious and innovative eyewear brands. Barton Perreira stands out as an exceptional and distinctive independent brand in the eyewear industry. The brand's Co-Founder and CEO, Bill Barton, is dedicated to producing handmade eyewear of the utmost quality. Meanwhile, Co-Founder and designer Patty Perreira brings her unwavering commitment to design excellence, resulting in the creation of some of the most beautiful eyewear designs worldwide. With this powerful partnership in mind, we present three inquiries to this dynamic American duo regarding their creative process and manufacturing practices.

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1

Craftsmanship is your distinctiveness. Which is the reason why you chose Japan for your manufacturing?

Bill Barton. We firmly believe that Japan is home to the world’s best eyewear manufacturers. Our longstanding relationship with our artisans in Japan spans over 30 years. The level of understanding and communication between us is exceptionally high, a rarity within our industry. The core of our design process is centered around a steadfast commitment to craftsmanship. Our frames are meticulously handcrafted artisanal products produced by Japanese factories with a multi-generational legacy. Collaborating closely with our artisans, we draw upon their rich heritage in creating the finest eyewear worldwide. In Japan, meticulous attention to detail is paramount, ensuring that every pair of glasses fits flawlessly. Every single element must be executed with precision. The final product exudes a distinct aura of luxury. This approach to our design process sets us apart from other brands.

 

Our frames are meticulously handcrafted artisanal products produced by Japanese factories with a multi-generational legacy.
2

In terms of stylistic codes, how do you translate two words you care a lot: instinctive and uncompromising?

Patty Perreira. My design process is highly instinctive, and I consciously choose not to adhere to trends. Inspiration for my designs can vary greatly, encompassing shapes, colors, specific technologies, and even moods. I incorporate fluid shapes, dynamic compositions, and unexpected elements into my designs while remaining mindful of the contours of the face, ensuring that the final product complements the wearer. As a highly visual individual, I find inspiration in nearly everything I encounter. When creating and developing designs, we are uncompromising on aspects such as quality, craftsmanship, functionality, and aesthetics. Our Japanese artisans understand our vision and the high level of quality we aspire to, from the materials we use to the construction of every frame.

I consciously choose not to adhere to trends. Inspiration for my designs can vary greatly, encompassing shapes, colors, specific technologies, and even moods.
3

Which horizons does your research aim at in terms of innovative materials?

Patty Perreira. We work with our Japanese artisans to explore new materials that offer enhanced durability, lightweight properties, and flexibility for the ultimate fit. Our overarching goal is to push the boundaries of traditional materials and explore new ways to enhance our collections. Through ongoing research and collaborations, we strive to introduce innovative materials that offer sustainable, high-performance, and technologically advanced solutions in our designs.

 

 

 

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  • Behind the scenes About Summer in your shades

    Following the rhythm of the colour wheel that, like the Plough in the sky, recalls the idea of movement, we observed the transition from the cold season to the warm one together with Silvia De Col, Colour & Material Coordinator at our Longarone headquarters.

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  • Behind the scenes About Customer Experience

    The Summer Buying Days 2023 have just come to an end. Five immersive days spent in unspoilt surroundings just a few miles from Lake Garda, surrounded by a restored 12th century abbey, amidst the green park and gentle hills of the Brescia area and the Chervò Golf Hotel Spa & Resort San Vigilio, the setting for the new experience organized by Marcolin Group for its partners. The company’s planning focuses on the high value it places on relationships.

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  • Behind the scenes 3 days in Marcolin in Stockholm

    In the City Hall, as a sign of rebirth, where myth blends together with folklore in the celebration and worship of the summer solstice, of trees and female deities, Max Mara presented the Resort 24 collection, whose lines and patterns clearly nod to the Scandinavian land. Marcolin flew to Stockholm to see the city’s spirit through the eyes of one of its many talents, Lisa Olsson, a big devotee of the Max Mara brand.

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  • Tell me a story About Guess Festival Collection!

    Spring is riding the long wave of the arrival of good season on the powerful notes of music. In keeping with the atmospheres and musical vibes of the most eagerly awaited festival - the one headed straight to summer - Guess presented a dedicated collection at Primavera Sound in Barcelona, from which it takes the name, forms and the colours of the carefree nature of the bluest skies. With the help of Elisa Maino, one of the best-loved influencers in Italy and beyond, we looked at it and interpreted it in notes and frames with volumes as enveloping as the decibels that accompanied it.

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  • Tell me a story About Timberland and the Earthkeepers®

    It's World Environment Day! Every year on 5 June, since 1974, in a crescendo, the ever-growing and increasingly cohesive international community has focused on a different issue each time: the 2023 edition, hosted in Côte d'Ivoire, concentrates on the burning issue of environmental pollution and reminds us how crucial the actions of individuals are in combating the use of plastic in everyday life. The slogan chosen to accompany the campaign is already going viral: #Beatplasticpollution. Marcolin is also joining in with this slogan and actions geared towards a concrete commitment to environmental protection, shining a spotlight on one of its top brands, among the most innovative in the business.

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  • Tell me a story About Italian passion 

    Passion and culture of beauty is the common thread that binds Marcolin to FuoriConcorso, the event that gathers automotive culture enthusiasts every year during the weekend at Villa d'Este in Cernobbio, in the unique scenario of Como Lake.

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  • Tell me a story 3 days in Marcolin in Sorrento

    Together with Milanpyramid we explore Sorrento, the final stretch of Campania overlooking the Gulf of Naples.

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  • Behind the scenes About Bauhaus Inspiration

    Let’s inaugurate the first in-depth feature of the Behind the Scenes column by showing what lies behind the making of a collection.

    di Redazione

  • Tell me a story About Maria Frida

    Telling the story of a collector’s item means entering into the world that inspired it. Objects that could feature in a hypothetical Marcolin hall of fame would include her, Maria Frida, a creation designed and produced for an Italian brand with a marked pop and evocative component - GCDS, the acronym standing for Giuliano Calza Design Studio - which encapsulates the power of the three Ws, not as ethereal references to virtuality, but as a creative act expressed according to characters of singularity. Maria Frida is all of this: weird, wild, wonderful.

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  • Behind the scenes 3 days in Longarone Valley

    An open-air set in the setting of the Dolomites, a Unesco World Heritage Site since 2009. Breathtaking landscapes in the valley of eyewear: from Cortina D'Ampezzo to The Tre Cime di Lavaredo up to the profile of the mountains imprinted on the iconic Web Eyewear.

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  • Tell me a story About Marcolin and Timberland Forest

    Our concrete commitment in terms of global participation and focus on safeguarding the planet.

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  • 3 questions to WITH Duro Olowu

    The Nigerian born British fashion designer, renowned for his use of bold and harmonious patterns in his womenswear collections, discusses the inspirations behind his Capsule Collection for MAX&Co, titled “People, Places, Colour”. Modern, youthful, and chic, it includes sunglasses with frames printed in one of the bold patterns that is also featured on the clothing in the collection. As well as a case in the same pattern by Olowu for MAX&Co.

    di Redazione