{"id":74358,"date":"2024-04-15T16:29:00","date_gmt":"2024-04-15T14:29:00","guid":{"rendered":"https:\/\/www.marcolin.com\/stories\/non-classifiee\/born-in-oasi-zegna-marcolin\/"},"modified":"2024-04-15T16:31:12","modified_gmt":"2024-04-15T14:31:12","slug":"born-in-oasi-zegna-marcolin","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/fr\/stories\/tell-me-a-story-fr\/born-in-oasi-zegna-marcolin\/","title":{"rendered":"Born in Oasi Zegna"},"content":{"rendered":"
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\n \n Oasi Zegna <\/span>\n <\/h2>\n
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Oasi Zegna is a natural reserve that covers an area of 100 km\u00b2 in the Biella Alps, in Piedmont, Northern Italy. At the beginning of the last century, Ermenegildo Zegna undertook a vast reforestation program in the mountainous area surrounding his wool mill and, for the first time, connected the two sides of the mountain through the construction of the 232 Road. The reforestation and local community development project that gave rise to Oasi Zegna now boasts over 500,000 trees and promotes cohesion and harmony between humans, industry and nature.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n \n ZEGNA\u2019s Founder <\/span>\n <\/h2>\n
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The founder’s vision has been nurtured by successive generations, who continue to preserve Oasi Zegna as a unique model of social and environmental awareness. The 232 Road, symbolises the union between the past and the future, is now the distinctive Brand Mark of every Zegna garment, paying tribute to the values and ideas that have guided the brand. Ermenegildo Zegna transformed ideas into a commitment to producing the world\u2019s finest fabrics \u2013 creating a forest, road and communities in the process. The Founder always prioritised quality over quantity with this approach present across the brand\u2019s ready-to-wear and runway collections.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n \n Quality Craftsmanship <\/span>\n <\/h2>\n
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The brand\u2019s enduring dedication to craftsmanship is strikingly evident in the ZEGNA Eyewear collection, which draws from the brand\u2019s origins in Oasi Zegna. The collection\u2014which features styles like Aurora, meaning \u2018sunrise\u2019 and Orizzonte, meaning \u2018horizon\u2019\u2014is inspired by the panoramic Alpine views afforded by the brand\u2019s unique natural territory.<\/p>\n

Rendered in a carefully curation of lightweight metals and glossy acetates, ZEGNA Eyewear is at once timeless and contemporary, making the selection of sunglasses and opticals ideal for everyday wear. Featuring a variety of stylish silhouettes, the collection is designed to perfectly complement ZEGNA\u2019s luxurious wardrobe offering, which is crafted from sophisticated materials including Oasi Cashmere and Oasi Lino.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n \n Born in Oasi Zegna: the book <\/span>\n <\/h2>\n
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ZEGNA is set to launch their new \u2018Born in Oasi Zegna\u2019 Book at this year\u2019s edition of Milan Design Week. Told over the course of four beautifully printed chapters, Born in Oasi Zegna is a striking homage to the pioneering Founder of the world\u2019s leading luxury menswear brand.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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