{"id":76893,"date":"2024-07-04T16:29:00","date_gmt":"2024-07-04T14:29:00","guid":{"rendered":"https:\/\/www.marcolin.com\/stories\/non-classifiee\/in-conversation-with-giuliana-matarrese\/"},"modified":"2024-07-04T17:50:23","modified_gmt":"2024-07-04T15:50:23","slug":"giuliana-matarrese","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/fr\/stories\/boundless-visions\/giuliana-matarrese\/","title":{"rendered":"Giuliana Matarrese"},"content":{"rendered":"
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\n \n There is a lot of talk about special workmanship, unique pieces in fashion and accessories. Marcolin itself produces unique pieces for fashion shows. does it make sense today to still talk about high fashion? <\/span>\n <\/h2>\n
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\u00abHaute couture makes sense for not one, not two, but three reasons: firstly because, of course, it\u2019s an experimentation lab where the various brands showcase all their savoir-faire, and so they show their achievements. Secondly, because if there is a market with people who can afford to buy these clothes, obviously Fashion Houses sink their teeth into it. And thirdly because, couture has a reputational allure that enables brands to be perceived as so high-end by consumers that all the others, i.e. 99% of the world\u2019s population who cannot afford to buy couture clothes, will, however, feel privileged all the same to buy a House\u2019s lipstick or clutch bag. Similarly, it therefore makes sense that the eyewear category also creates a series of products that perhaps are not even meant for the market. Unique, precious products that showcase the level reached by a House with its technical skills and savoir-faire\u00bb.<\/p>\n

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\n 2<\/span>\n

\n \n Which are the latest cutting-edge haute couture techniques seen in haute couture that struck you the most? <\/span>\n <\/h2>\n
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\u00abThe one that strikes the eye, the one that has become most popular lately and that really pushed the boundaries for the work team, is certainly the one by House Margiela Artisanal, developed by John Galliano. For example, he invented silicone treatments that were brushed onto garments to give them a rain-drenched look, even though they hadn\u2019t been rained on. Then there was another one called R\u00e9tr\u00e9cirage, if I\u2019m not wrong, which is a technique for treating wool cr\u00eape with a special glue after boiling it, which created very peculiar volumes, especially for blazers, giving them coquettish, sweetheart-like shapes, right? These are just some of the latest, let\u2019s say, techniques introduced by haute couture that turn a garment into a precious object, into a true work of art\u00bb.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n \u00ab\u00a0Unique, precious products that showcase the level reached by a House with its savoir-faire\u00a0\u00bb<\/q>\n
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\n 3<\/span>\n

\n \n Why did you choose this place for the interview? <\/span>\n <\/h2>\n
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\u00abI chose this place, 10 Corso Como, because it represents a bridge to the future. Just like fashion, or eyewear. A bridge that connects apparently different worlds that aren\u2019t so different after all. Fashion, design; fashion, art. That\u2019s why I thought it was the perfect place for this short interview\u00bb.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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