{"id":102219,"date":"2025-08-29T11:29:00","date_gmt":"2025-08-29T09:29:00","guid":{"rendered":"https:\/\/www.marcolin.com\/stories\/non-categorizzato\/with-hands-and-heart\/"},"modified":"2025-08-27T12:16:03","modified_gmt":"2025-08-27T10:16:03","slug":"con-le-mani-e-con-il-cuore","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/it\/stories\/tell-me-a-story\/con-le-mani-e-con-il-cuore\/","title":{"rendered":"Con le mani e con il cuore"},"content":{"rendered":"<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            La Festa del \u201cdoppio sette\u201d             <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Presente sul mercato cinese da molti anni e, dal 2021, con una filiale nel quartiere commerciale e finanziario al centro di Shanghai, Marcolin \u00e8 uno tra i brand luxury dell\u2019Eyewear pi\u00f9 apprezzati dalla clientela cinese, specie quella pi\u00f9 giovane. E, in questi giorni, in collaborazione con i suoi rivenditori locali, anche la filiale orientale di Marcolin celebra la festa di Qixi o \u201cdel doppio sette\u201d, il cosiddetto \u201cChinese Valentine\u2019s Day\u201d. Una ricorrenza che ha s\u00ec a che fare con gli innamorati, come succede il 14 febbraio nel resto del mondo, ma la cui origine antichissima, in realt\u00e0, \u00e8 legata anche al valore culturale ed economico che da sempre riveste l\u2019artigianato in questo Paese.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2025\/08\/chinese_valentine_inside_2400_01.webp\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Una leggenda romantica             <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Le origini della festa sono legate a una delle quattro grandi leggende popolari cinesi, la leggenda di Qixi, nella quale si racconta dell\u2019amore contrastato tra Zinh\u00fc, divinit\u00e0 e abile tessitrice, e Niulang, un giovane uomo. Dopo averli separati, la Regina Madre del cielo, commossa dalla loro disperazione, fece ai due innamorati una concessione: potersi incontrare una volta l\u2019anno, il settimo giorno del settimo mese lunare. Cio\u00e8 il giorno in cui, oggi, si celebra la festa di Qixi, che quest\u2019anno cade il 29 agosto. Una ricorrenza che viene onorata tra cuoricini, fiori e cene a lume di candela, mentre un tempo si tenevano gare di tessitura al chiaro di luna e le ragazze andavano al tempio per chiedere di avere mani pi\u00f9 abili nei lavori tessili.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2025\/08\/chinese_valentine_inside_2400_02.webp\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Il valore del \u201cfatto a mano\u201d             <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Che la festa di Qixi sia tra le ricorrenze pi\u00f9 sentite lo dimostra il fatto che, dal 2006, il Consiglio di Stato della Repubblica popolare cinese l\u2019ha inclusa nell\u2019elenco del patrimonio culturale immateriale.\u00a0Per i cinesi \u00e8 l\u2019occasione per celebrare l\u2019amore, ma anche di ricordare quanto la ceramica, la seta, la lacca, l\u2019intaglio e la lavorazione dei metalli in Cina abbiano avuto un&#8217;importanza cruciale. Una storia di lavoro e abilit\u00e0 che oggi, nello sforzo di unire tradizione e innovazione, si rinnova anche attraverso inedite collaborazioni con brand internazionali. Come Marcolin, che collabora con designer cinesi, ha portato a Shangai la formula di successo dei \u201cMarcolin Talk\u201d e offre ai clienti cinesi esperienze di acquisto sempre diverse, su misura e immersive.<\/p>\n<p>&nbsp;<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2025\/08\/chinese_valentine_inside_2400_03.webp\"\/>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":186,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true},"categories":[118],"tags":[],"class_list":["post-102219","post","type-post","status-publish","hentry","category-tell-me-a-story"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Con le mani e con il cuore| Marcolin<\/title>\n<meta name=\"description\" content=\"La filiale di Shangai celebra il \u201cChinese Valentine\u2019s Day\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marcolin.com\/it\/stories\/tell-me-a-story\/con-le-mani-e-con-il-cuore\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" 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