{"id":123245,"date":"2026-05-13T11:29:00","date_gmt":"2026-05-13T09:29:00","guid":{"rendered":"https:\/\/www.marcolin.com\/stories\/non-categorizzato\/linn-strachwitz\/"},"modified":"2026-05-13T11:13:14","modified_gmt":"2026-05-13T09:13:14","slug":"linn-strachwitz","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/it\/stories\/3-questions-to\/linn-strachwitz\/","title":{"rendered":"Linn Strachwitz"},"content":{"rendered":"<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                    <span class=\"articleContent__number\"> 1<\/span>\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Quest\u2019anno ic! berlin celebra il suo 30\u00b0 anniversario. Secondo te come \u00e8 riuscito ad essere rilevante per le nuove generazioni senza tradire la sua identit\u00e0?            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>\u00abMantenendo saldi i suoi principi fondanti, tra ingegneria creativa, design minimalista ed eccellenza tecnica. Cio\u00e8 i requisiti che hanno permesso di realizzare montature in acciaio inossidabile laminato a freddo rese uniche dall\u2019avveniristica cerniera senza viti, una soluzione tecnica che rimane ineguagliabile in termini di leggerezza, durata, comfort e precisione. Un lusso discreto che \u00e8 perfettamente in sintonia con l&#8217;estetica contemporanea e che consente al brand di connettersi naturalmente con le nuove generazioni, come conferma l\u2019attenzione per la speciale capsule collection nata per celebrare i primi 30 anni di ic! berlin, che alla tradizione aggiunge nuove rifiniture cromatiche\u00bb.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/05\/Linn_Strachwitz_inside_2400_01.webp\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                    <span class=\"articleContent__number\"> 2<\/span>\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Guardando al tuo percorso professionale, cosa ha contribuito a plasmare la tua visione del marketing nel settore dell&#8217;eyewear? E quale consiglio daresti a un giovane che oggi desidera lavorare in questo campo?            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>\u00abPrima di ic! berlin ho trascorso 15 anni lavorando nel marketing e nelle pubbliche relazioni per aziende del settore della moda di lusso e dell&#8217;e-commerce. Questo mi ha insegnato che, in sostanza, il marketing e le pubbliche relazioni di successo ruotano sempre attorno al cliente: per essere attraenti, affidabili e coinvolgenti, \u00e8 fondamentale comprenderne le esigenze. Un principio che ho tradotto nel mondo dell&#8217;eyewear, per quanto lo scenario sia molto competitivo, con un vasto numero di marchi dove, a maggior ragione, chiarezza e differenziazione sono requisiti essenziali. Con ic! berlin, questo compito \u00e8 sia una responsabilit\u00e0 che un privilegio, perch\u00e9 il prodotto stesso \u00e8 cos\u00ec unico in termini di qualit\u00e0, ingegneria e design, da offrire una storia forte e onesta da raccontare. A chi vuole lavorare in questo settore, oltre a una solida formazione, consiglio di rimanere curioso in tutti i settori e cercare di scegliere marchi in cui credere veramente. Perch\u00e9 solo l&#8217;autenticit\u00e0 fa emergere un brand dal rumore di fondo, soprattutto in un mercato affollato come quello dell\u2019eyewear\u00bb.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/05\/Linn_Strachwitz_inside_2400_02.webp\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                    <span class=\"articleContent__number\"> 3<\/span>\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Il &#8220;Made in Berlin&#8221; \u00e8 parte integrante del DNA di questo brand: qual \u00e8 la forza di questa identit\u00e0 culturale e in che modo questo riesce a suscitare l\u2019interesse di un mercato global?            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>\u00abIl &#8220;Made in Berlin&#8221; rappresenta tanto una mentalit\u00e0 quanto un luogo. Berlino \u00e8 sinonimo di creativit\u00e0, indipendenza e pensiero non convenzionale, valori che sono profondamente radicati nell&#8217;approccio di ic! berlin. Continuare a produrre a Berlino, poi, permette all\u2019azienda di mantenere il pieno controllo su qualit\u00e0, innovazione e know-how produttivo: dal primo disegno all&#8217;ispezione finale, tutte le collezioni sono realizzate e sottoposte a controlli di qualit\u00e0. Ma \u00e8 proprio la sua forte identit\u00e0 locale a permettere al marchio di connettersi a livello globale. Concentrandosi sul design, sull&#8217;eccellenza tecnica e sulle prestazioni del prodotto, ic! berlin parla a chi apprezza sostanza, sicurezza e originalit\u00e0, indipendentemente dalla posizione geografica\u00bb.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/05\/Linn_Strachwitz_inside_2400_03.webp\"\/>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":186,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true},"categories":[120],"tags":[],"class_list":["post-123245","post","type-post","status-publish","hentry","category-3-questions-to"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Linn Strachwitz | Marcolin<\/title>\n<meta name=\"description\" content=\"In occasione del 30\u00b0 compleanno di ic! 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