{"id":125244,"date":"2026-07-29T10:28:00","date_gmt":"2026-07-29T08:28:00","guid":{"rendered":"https:\/\/www.marcolin.com\/stories\/non-categorizzato\/forever-guess-contemporary-glamour\/"},"modified":"2026-07-28T11:36:28","modified_gmt":"2026-07-28T09:36:28","slug":"forever-guess-contemporary-glamour","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/it\/stories\/tell-me-a-story\/forever-guess-contemporary-glamour\/","title":{"rendered":"FOREVER GUESS: glamour contemporaneo"},"content":{"rendered":"<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            La nuova campagna eyewear            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Ideata da Nicolai Marciano, Chief New Business Development Officer di GUESS, la nuova campagna eyewear FOREVER GUESS \u00e8 un racconto cinematografico ispirato all&#8217;immaginario glamour delle soap anni Novanta, dedicata a una femminilit\u00e0 sfaccettata, sofisticata e in continua evoluzione. Una narrazione che, tra atmosfere patinate e un&#8217;estetica che richiama il linguaggio dell&#8217;alta moda, celebra il potere trasformativo dello stile GUESS e la capacit\u00e0 del brand di interpretare i codici del lusso contemporaneo.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/07\/Forever_Guess_2400_01.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Quattro donne per un\u2019icona             <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Protagonista della campagna Leni Klum, interprete di quattro personalit\u00e0 distinte: dalla moderna socialite dal fascino magnetico di \u201cThe Gossip\u201d, con montature oversize impreziosite dal logo G, alla figura seducente e sicura di s\u00e9 della<strong> \u201c<\/strong>Ex-Girlfriend\u201d, valorizzata da montature ovali illuminate da strass e dettagli gioiello; dal fascino dell\u2019intelligenza di \u201cThe Genius\u201d, sottolineato da occhiali dalle linee squadrate, texture animalier e finiture metalliche, fino all\u2019icona senza tempo di \u201cThe Legend\u201d. A lei il compito di fondere nostalgia e modernit\u00e0 in una sintesi di shape dal sapore r\u00e9tro, motivi animalier e dettagli evocativi dell&#8217;universo FOREVER GUESS.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/07\/Forever_Guess_2400_02.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Una dichiarazione di stile             <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Intrecciando moda, design e storytelling la nuova campagna eyewear FOREVER GUESS, in linea con la vocazione internazionale della maison, celebra la sua capacit\u00e0 di evolvere senza rinunciare ai propri codici distintivi. FOREVER GUESS \u00e8 un invito a vivere il lusso come esperienza personale: non un esercizio di ostentazione, ma una forma di espressione autentica, capace di andare oltre la semplice funzione di accessorio degli occhiali per trasformarli in elemento espressivo della propria identit\u00e0.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/07\/Forever_Guess_2400_03.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":186,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true},"categories":[118],"tags":[],"class_list":["post-125244","post","type-post","status-publish","hentry","category-tell-me-a-story"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FOREVER GUESS: Contemporary Glamour | Marcolin<\/title>\n<meta name=\"description\" content=\"Attention to detail, elegance, and refined materials. This is the essence of the luxury embodied by FOREVER GUESS, the new eyewear collection featuring American model Leni Klum as the star of a highly cinematic campaign\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marcolin.com\/it\/stories\/tell-me-a-story\/forever-guess-contemporary-glamour\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FOREVER GUESS: Contemporary Glamour | Marcolin\" \/>\n<meta property=\"og:description\" content=\"Attention to detail, elegance, and refined materials. This is the essence of the luxury embodied by FOREVER GUESS, the new eyewear collection featuring American model Leni Klum as the star of a highly cinematic campaign\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marcolin.com\/it\/stories\/tell-me-a-story\/forever-guess-contemporary-glamour\/\" \/>\n<meta property=\"og:site_name\" content=\"https:\/\/www.marcolin.com\/\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/marcolinspa\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-29T08:28:00+00:00\" \/>\n<meta name=\"author\" content=\"Redazione\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcolineyewear\" \/>\n<meta name=\"twitter:site\" content=\"@marcolineyewear\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redazione\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/it\\\/stories\\\/tell-me-a-story\\\/forever-guess-contemporary-glamour\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/it\\\/stories\\\/tell-me-a-story\\\/forever-guess-contemporary-glamour\\\/\"},\"author\":{\"name\":\"Redazione\",\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/it\\\/#\\\/schema\\\/person\\\/638a4f3e86a17ada8a2438959cfa31b6\"},\"headline\":\"FOREVER GUESS: glamour contemporaneo\",\"datePublished\":\"2026-07-29T08:28:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/it\\\/stories\\\/tell-me-a-story\\\/forever-guess-contemporary-glamour\\\/\"},\"wordCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/it\\\/#organization\"},\"articleSection\":[\"Tell me a story\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/it\\\/stories\\\/tell-me-a-story\\\/forever-guess-contemporary-glamour\\\/\",\"url\":\"https:\\\/\\\/www.marcolin.com\\\/it\\\/stories\\\/tell-me-a-story\\\/forever-guess-contemporary-glamour\\\/\",\"name\":\"FOREVER GUESS: Contemporary Glamour | Marcolin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marcolin.com\\\/it\\\/#website\"},\"datePublished\":\"2026-07-29T08:28:00+00:00\",\"description\":\"Attention to detail, elegance, and refined materials. 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