{"id":126610,"date":"2026-10-07T13:29:00","date_gmt":"2026-10-07T11:29:00","guid":{"rendered":"https:\/\/www.marcolin.com\/stories\/non-categorizzato\/ic-berlin-unveils-its-renovated-flagship-store\/"},"modified":"2026-10-07T16:53:02","modified_gmt":"2026-10-07T14:53:02","slug":"ic-berlin-inaugura-il-suo-flagship-store-rinnovato","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/it\/stories\/behind-the-scenes\/ic-berlin-inaugura-il-suo-flagship-store-rinnovato\/","title":{"rendered":"ic! berlin inaugura il suo Flagship Store rinnovato"},"content":{"rendered":"<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Evoluzione costante             <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Non un semplice spazio espositivo, ma la quinta scenica di un linguaggio espressivo in costante evoluzione. Nel cuore di Berlino, al numero 5 di M\u00fcnzstra\u00dfe, ic! berlin riapre al pubblico lo spazio completamente rinnovato del suo flagship store. Il brand berlinese riafferma cos\u00ec le proprie radici nel quartiere Mitte, restituendo alla citt\u00e0 un&#8217;autentica casa del design contemporaneo.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/10\/IC-Flagship_2400_01-2.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Visione globale             <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Firmato dallo studio milanese Navone Associati, storica firma creativa al fianco di Marcolin, il nuovo spazio traduce in materia i codici genetici della maison: essenzialit\u00e0 formale, rigore millimetrico e purezza strutturale. L\u2019acciaio inossidabile a vista, elemento identitario dell&#8217;approccio ingegneristico di ic! berlin, domina gli interni come un filo conduttore, definendo una nuova grammatica di retail design che caratterizzer\u00e0 anche le future aperture dei negozi monomarca a livello globale.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/10\/IC-Flagship_2400_03-1-1.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Design berlinese             <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>\u00abBerlino \u00e8 la citt\u00e0 natale di ic! berlin e questo spazio rappresenta la manifestazione pi\u00f9 pura della nostra identit\u00e0\u00bb, ha dichiarato Davide Lunghi, General Manager del brand. \u00abRinnovare il nostro flagship store in occasione del trentesimo anniversario \u00e8 stato un passaggio naturale: desideravamo plasmare uno spazio pi\u00f9 contemporaneo per le nostre collezioni, per la nostra community e per l\u2019eredit\u00e0 culturale dell\u2019eyewear \u2018Made in Berlin\u2019\u00bb.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2026\/10\/IC-Flagship_2400_01-1.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":186,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true},"categories":[119],"tags":[],"class_list":["post-126610","post","type-post","status-publish","hentry","category-behind-the-scenes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ic! 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