{"id":47697,"date":"2023-07-04T11:59:00","date_gmt":"2023-07-04T09:59:00","guid":{"rendered":"https:\/\/www.marcolin.com\/?p=47697"},"modified":"2023-10-25T17:53:21","modified_gmt":"2023-10-25T15:53:21","slug":"3-questions-to-elisa-lovatello","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/it\/stories\/3-questions-to\/3-questions-to-elisa-lovatello\/","title":{"rendered":"Elisa Lovatello"},"content":{"rendered":"<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                    <span class=\"articleContent__number\"> 1<\/span>\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Come possiamo definire un Cool Hunter e le sue competenze?             <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Il Cool Hunter intercetta gusti con del potenziale di sviluppo nel futuro. L\u2019attivit\u00e0 di ricerca tocca i settori pi\u00f9 disparati: dal food alla cultura, dalla moda al design fino a interessare i fenomeni sociali e le tecnologie. La sua formazione \u00e8 eclittica: pu\u00f2 essere un fotografo, un creativo \u2013 spesso designer e content creator, ma anche giornalista, scrittore e ricercatore universitario. In ogni caso il Cool Hunter non soltanto \u00e8 animato da una grande curiosit\u00e0 e intuizione, ma ha anche doti di comunicatore e grande spirito di osservazione rispetto una realt\u00e0 complessa e ricca delle influenze pi\u00f9 disparate.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2023\/07\/senza-quote.png\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                    <span class=\"articleContent__number\"> 2<\/span>\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Cosa significa essere Cool Hunter in un\u2019azienda come Marcolin?             <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Significa dare una struttura solida a una molteplicit\u00e0 di input esterni che riguardano solo alla fine della fase di ricerca l\u2019ambito dello stile. Essere Cool Hunter significa tradurre le future tendenze del domani che altro non sono che gusti, idee, bisogni ma soprattutto atteggiamenti e mentalit\u00e0 ancora allo stato embrionale, la cui analisi mette insieme aspetti sociologici e filosofici della nostra realt\u00e0. Per esercitare questa attivit\u00e0 fortemente intuitiva in un\u2019azienda come Marcolin, la cui tensione creativa punta a dare corpo a bellezza e funzionalit\u00e0, \u00e8 necessaria anche una chiara visione di quel che il passato ha prodotto negli ambiti pi\u00f9 diversi: dal mondo cinematografico all\u2019arte, dal design ai libri e alla moda, ovviamente. L\u2019orizzonte che chiamiamo futuro si intreccia spesso con gli echi del passato.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2023\/07\/DSCF2599-2-1-scaled.jpg\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                    <span class=\"articleContent__number\"> 3<\/span>\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            C\u2019\u00e8 un\u2019ispirazione in particolare che guida le tue ricerche nell\u2019eyewear?             <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Ho una grande passione per la Street Dance sin da ragazzina, che si unisce al mio background di musicista. Per questo motivo ho sempre guardato con un interesse, forse fuori dall\u2019ordinario, i video clip che a partire dagli anni \u201980 accompagnano i brani degli artisti. A volte sono questi video, efficaci sia da un punto di vista narrativo che estetico, a diventare un tormentone e a decretare il successo di un brano. La passione per la musica mi ha portato a intraprendere una ricerca proprio sulle influenze musicali del Novecento in diversi ambiti della nostra societ\u00e0. Ero da poco approdata in azienda e desideravo affinare un metodo da applicare al mio lavoro di creativa per Marcolin. Ho condotto quest\u2019analisi fuori dal mio orario di lavoro, coinvolgendo anche i miei colleghi. Posso dire che la rielaborazione delle mie ricerche sui trend, sfociate nella definizione di tre grandi tendenze, ancora oggi in evoluzione e con sfaccettature che riguardano sempre pi\u00f9 spesso l\u2019ordine delle emozioni prima ancora che gli elementi estetici, sono riuscita a prevedere per esempio, l\u2019avvento della Trap con un certo anticipo sui tempi, o le influenze su forme e colori di certe eredit\u00e0 storiche ed estetiche su quei brand con particolari storie da raccontare.  <\/p>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":186,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[120],"tags":[],"class_list":["post-47697","post","type-post","status-publish","hentry","category-3-questions-to"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Questions to Elisa Lovatello | Stories<\/title>\n<meta name=\"description\" content=\"Elisa Lovatello \u00e8 Senior Creative Designer &amp; Cool Hunter presso Marcolin Group. Con tre domande approfondiamo il tema del Cool Hunting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marcolin.com\/it\/stories\/3-questions-to\/3-questions-to-elisa-lovatello\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Questions to Elisa Lovatello | Stories\" \/>\n<meta property=\"og:description\" content=\"Elisa Lovatello \u00e8 Senior Creative Designer &amp; Cool Hunter presso Marcolin Group. Con tre domande approfondiamo il tema del Cool Hunting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marcolin.com\/it\/stories\/3-questions-to\/3-questions-to-elisa-lovatello\/\" \/>\n<meta property=\"og:site_name\" content=\"https:\/\/www.marcolin.com\/\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/marcolinspa\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-04T09:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-25T15:53:21+00:00\" \/>\n<meta name=\"author\" content=\"Redazione\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcolineyewear\" \/>\n<meta name=\"twitter:site\" content=\"@marcolineyewear\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redazione\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.marcolin.com\/it\/stories\/3-questions-to\/3-questions-to-elisa-lovatello\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.marcolin.com\/it\/stories\/3-questions-to\/3-questions-to-elisa-lovatello\/\"},\"author\":{\"name\":\"Redazione\",\"@id\":\"https:\/\/www.marcolin.com\/it\/#\/schema\/person\/638a4f3e86a17ada8a2438959cfa31b6\"},\"headline\":\"Elisa Lovatello\",\"datePublished\":\"2023-07-04T09:59:00+00:00\",\"dateModified\":\"2023-10-25T15:53:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.marcolin.com\/it\/stories\/3-questions-to\/3-questions-to-elisa-lovatello\/\"},\"wordCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.marcolin.com\/it\/#organization\"},\"articleSection\":[\"3 questions to\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.marcolin.com\/it\/stories\/3-questions-to\/3-questions-to-elisa-lovatello\/\",\"url\":\"https:\/\/www.marcolin.com\/it\/stories\/3-questions-to\/3-questions-to-elisa-lovatello\/\",\"name\":\"3 Questions to Elisa Lovatello | Stories\",\"isPartOf\":{\"@id\":\"https:\/\/www.marcolin.com\/it\/#website\"},\"datePublished\":\"2023-07-04T09:59:00+00:00\",\"dateModified\":\"2023-10-25T15:53:21+00:00\",\"description\":\"Elisa Lovatello \u00e8 Senior Creative Designer & Cool Hunter presso Marcolin Group. 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