{"id":66081,"date":"2024-02-21T11:59:00","date_gmt":"2024-02-21T09:59:00","guid":{"rendered":"https:\/\/www.marcolin.com\/stories\/non-categorizzato\/ic-berlin-think-with-your-own-eyes\/"},"modified":"2024-04-04T16:07:09","modified_gmt":"2024-04-04T14:07:09","slug":"ic-berlin-think-with-your-own-eyes","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/it\/stories\/tell-me-a-story\/ic-berlin-think-with-your-own-eyes\/","title":{"rendered":"ic! berlin: pensare con i propri occhi"},"content":{"rendered":"<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            28 anni di storia            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Si scrive ic! berlin ma si pronuncia all\u2019inglese. \u00c8 l\u2019innovativo brand di eyewear creato nel 1996 in un garage di Berlino dall\u2019eclettico Ralph Anderl (designer, cantante, fotografo e musicista) insieme a due amici. Diventato marchio di culto negli anni Duemila (lo indossavano celeb come Madonna, Brad Pitt o i Dub Inc) e cresciuto in modo esponenziale, oggi \u00e8 entrato a far parte della famiglia Marcolin. Il segreto del suo successo? La pulizia formale, l\u2019attenzione ai dettagli e, soprattutto, il materiale delle aste: leggerissimo acciaio armonico ottenuto da una lega di carbonio, cromo e nichel tenuto insieme senza l\u2019uso di saldature e viti, grazie a un innovativo sistema di cerniera di cui ic! berlin ha l\u2019esclusiva. Occhiali facili da smontare e rimontare, insomma. Leggeri ma allo stesso tempo molto resistenti.<\/p>\n<p>&nbsp;<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n        <div class=\"articleQuote\">\n                <q class=\"articleQuote__quote\">&#8220;Il segreto del suo successo? La pulizia formale, l\u2019attenzione ai dettagli e, soprattutto, il materiale delle aste&#8221;<\/q>\n                        <div class=\"articleQuote__imgWrapper\">\n            <img decoding=\"async\" class=\"articleQuote__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2024\/02\/Marcolin-Quote-4.png\" \/>\n        <\/div>\n            <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Spirito berlinese            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Minimalisti, eleganti e in pieno stile Berlino, gli occhiali firmati ic! berlin oggi sono esportati in tutto il mondo (oltre che nell\u2019headquarter di Berlino, l\u2019azienda \u00e8 presente con una filiale a Tokyo e una a New York) e non possono pi\u00f9 essere prodotti, come agli inizi, nel piccolo laboratorio di un quartiere berlinese. Da qui l\u2019accordo con un\u2019azienda come Marcolin, nel rispetto dello spirito che fa parte del DNA di ic! berlin e che si traduce in un atteggiamento estremamente libero di esprimere s\u00e9 stessi e il proprio stile, senza inseguire le tendenze.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleOnlyImage\">\n        <div class=\"articleOnlyImage__image\">\n            <img decoding=\"async\" class=\"articleOnlyImage__img\" alt=\"\" src=\"https:\/\/www.marcolin.com\/wp-content\/uploads\/2024\/02\/Marcolin-No-Quote-5.png\"\/>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n            Le collezioni            <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>\u00c8 proprio grazie a questi punti di forza che, oltre ad aver ricevuto numerosi riconoscimenti internazionali, ic! berlin \u00e8 stato anche premiato con il SILMO d\u2019OR nel 2008 e nel 2011. Oggi si presenta al pubblico con le sue collezioni base tra Classic, Custom Fit, Pure Elements, Silk, Silk Pure e Flexarbon (che utilizza tecniche della tecnologia aerospaziale) e alcune capsule pi\u00f9 di design. Tra queste, il brand vanta anche una collaborazione con Mercedes-Benz attiva dal 2020. Tutti i modelli sono molto amati dagli spiriti liberi e creativi, personalit\u00e0 eclettiche e curiose, che sanno guardare le cose da nuove prospettive. Proprio come l\u2019attore Daniel Br\u00fchl, brand ambassador annunciato per il 2024, tra i protagonisti del film &#8220;Niente di nuovo sul fronte occidentale&#8221; che, lo scorso anno, si \u00e8 aggiudicato ben 9 premi Oscar.<\/p>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":186,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true},"categories":[118],"tags":[],"class_list":["post-66081","post","type-post","status-publish","hentry","category-tell-me-a-story"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IC! berlin: pensare con i propri occhi | Stories<\/title>\n<meta name=\"description\" content=\"Scopriamo insieme la storia dell\u2019iconico brand tedesco ic! berlin, da poco entrato a far parte del gruppo Marcolin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marcolin.com\/it\/stories\/tell-me-a-story\/ic-berlin-think-with-your-own-eyes\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IC! 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