GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim.
One of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. This was the beginning of a long success story.
The Marciano’s vision moved the brand into new frontiers. GUESS became a symbol of a young, sexy, and adventurous lifestyle.
Throughout the decades, GUESS invited people to dream with its iconic and timeless advertising campaigns. Today, GUESS is a global lifestyle brand that offers a full range of apparel and accessories and caters to the youthful, glamorous, and sexy consumer.
GUESS has been part of Marcolin’s brand portfolio since 2013. The optical frames and sunglasses are contemporary styles that are dressed with on trend applications. The collection embodies the core values of the brand, with fashion forward silhouettes and daring combinations. Classic GUESS shapes are updated with a modern twist using bold colours and reflective mirrored shades to provide head turning styles to wear all season long. The aviator sunglasses continue to be a highlight each season and are the perfect classic style for both men and women. Both sunglasses and opticals include styles for him and her, as well as variations available for kids and tweens. They are in search of easy-to-wear frames with fashionable attitude at accessible prices, identifying with the brand’s essence: adventurous, daring and self-confident.
Collection Eyewear 2019
The new GUESS eyewear collection features trendy sunglasses and eyeglasses for a sexy, confident woman. Easy-to-wear frames alternate with more original styles where the brand’s iconic elements are clearly recognizable.
Captivating and seductive feminine shapes are showcased alongside classic, timeless, masculine designs reinterpreted in a modern way. Bright jelly-pop colours, where both matte and shiny surfaces mingle in an all-new interplay of shades and transparencies, animal prints and the original “Miami South Beach” concept, inspired by the Baroque motifs of the 80s, all come to light in the collection.
Oversized square and round frames are also flanked by navigator and pilot styles with vintage flair.