更换语言

选择语言

Error label*

Photo:

Tell me a story

Back to stories

about

ic! berlin: think with your own eyes

Let’s find out together the story of iconic German brand ic! Berlin, a recent addition to Marcolin Group, presented at the last international MIDO Show.

di Newsroom

28 years of history

You write it “ic! berlin” but you pronounce it the English way. It’s the innovative eyewear brand created in 1996 by eclectic Ralph Anderl (a designer, singer, photographer and musician) together with a couple of friends in a garage in Berlin. A cult brand in the 2000s (worn by celebrities of the caliber of Madonna, Brad Pitt or Dub Inc), it has grown exponentially ever since and today it has joined the Marcolin family. What’s its secret to success? Its clean-cut design, attention to detail and, most of all, temple material: screwless and weld-free ultra-lightweight spring steel obtained from a carbon-chromium-nickel alloy thanks to an innovative hinge system of which ic! berlin has the exclusivity. In other words, eyewear that is easy to disassemble and reassemble. Lightweight but at the same time very strong.

 

“What’s its secret to success? Its clean-cut design, attention to detail and, most of all, temple material”

Berlin spirit

Minimalist, elegant and Berlin understatement, ic! berlin eyewear today is exported all over the world (in addition to its headquarters in Berlin, the company has branches in Tokyo and New York City); therefore, products can no longer be manufactured in a small Berlin lab like in the early years. Hence the agreement with a company like Marcolin, which, true to the DNA of ic! berlin, translates the brand’s spirit into an attitude that enables people to express themselves and their style freely, without following trends.

The collections

It is precisely thanks to these strengths that, in addition to several international awards, ic! berlin earned the SILMO d’OR in 2008 and 2011. Today it showcases its collections including Classic, Custom Fit, Pure Elements, Silk and Silk Pure and Flexarbon (which uses aerospace technology) and some more designer capsules. Among them the brand also boasts a collaboration with Mercedes-Benz from 2020. All the frames are very much loved by free and creative spirits, eclectic and curious personalities, who know how to look at things from new perspectives. Just like the actor Daniel Brühl, brand ambassador announced for 2024, among the protagonists of the movie “All Quiet on the Western Front” which won 9 Oscar awards in 2023.

  • 3 questions to With Alessio Puleo

    For over a year he has been in charge of the development and expansion of the Brand Management department as Group Marketing Director at Marcolin. We met Alessio Puleo, a manager with a great experience in the eyewear industry, as well as many new challenges ahead of him in 2024.

    di Newsroom

  • Behind the scenes about How to combine lenses and acetates?

    In eyewear, just like in fashion, color is more than just a detail. Silvia De Col, Colors & Material Coordinator at Marcolin’s Style & Design Department, knows this well.

    di Newsroom

  • 3 questions to With Isabelle Moes

    Isabelle Moes, head of Middle EMEA at Marcolin, talks about herself and tells us about the challenges of this new year.

    di Newsroom