{"id":100170,"date":"2025-05-28T17:50:00","date_gmt":"2025-05-28T15:50:00","guid":{"rendered":"https:\/\/www.marcolin.com\/stories\/%e6%9c%aa%e5%88%86%e9%a1%9e\/two-years-of-stories\/"},"modified":"2025-05-28T18:00:02","modified_gmt":"2025-05-28T16:00:02","slug":"two-years-of-stories","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/zh-hant\/stories\/tell-me-a-story\/two-years-of-stories\/","title":{"rendered":"Two Years Of \u201cStories\u201d"},"content":{"rendered":"
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\n \n Beyond the Product <\/span>\n <\/h2>\n
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The goal was to tell the story of Marcolin\u2019s identity, its social and production universe in an innovative way\u2014through a magazine with a journalistic and contemporary style. Not just focusing on products, but also on ideas, trends, values, and visions that reveal a dynamic reality beneath the surface. This was the challenge that, two years ago, led to the creation of Stories<\/em>\u2014a magazine that, hosted on the Marcolin website, has been narrating the company’s journey, philosophy, and projects every week.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n \n The Importance of Perspective <\/span>\n <\/h2>\n
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It does so by offering behind-the-scenes looks at industry events and exhibitions, stories of iconic brands and collections, and insights into acquisitions and the many stages of creating a pair of glasses. And, as a true magazine, Stories<\/em> ventures into other realms too\u2014featuring reflections and \u201climitless visions\u201d from individuals in photography, sports, food, fashion, marketing, research, art, and design. Their unique perspectives can be deeply inspiring.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n \n Toward Change <\/span>\n <\/h2>\n
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Stories<\/em> isn\u2019t just a compelling brand journalism project made up of 134 articles over two years\u2014it\u2019s a constantly evolving lab, because the world itself is changing faster than ever. Markets shift, public tastes evolve, each generation\u2019s interests transform, and needs, priorities, travel habits, and the planet\u2019s demands all adapt. And if a company\u2014like a living organism\u2014must evolve with these changes, an editorial project like this must do the same.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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