{"id":73686,"date":"2024-03-19T16:59:00","date_gmt":"2024-03-19T14:59:00","guid":{"rendered":"https:\/\/www.marcolin.com\/stories\/%e6%9c%aa%e5%88%86%e9%a1%9e\/marcolin-in-new-york-city\/"},"modified":"2024-03-19T19:20:29","modified_gmt":"2024-03-19T17:20:29","slug":"marcolin-in-new-york-city","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/zh-hant\/stories\/behind-the-scenes\/marcolin-in-new-york-city\/","title":{"rendered":"Marcolin in New York City"},"content":{"rendered":"
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\n \n In the heart of Manhattan <\/span>\n <\/h2>\n
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A few days ago, Marcolin celebrated the opening of its new showroom on the 19th floor of a luxury building located at 270 Madison Avenue, the \u201cmost instagrammable street in Manhattan,\u201d where some of the world\u2019s most famous luxury brands have their shop windows. Designed by Milan-based Navone Associati studio \u2013 which also created the Paris space in Rue de Richelieu \u2013 the new Marcolin showroom is a well-lit space with a large gallery dedicated to all the brands in the Group\u2019s portfolio, next to the offices, and a beautiful terrace overlooking the typical New York City skyline.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n \n Tradition meets augmented reality <\/span>\n <\/h2>\n
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On the evening of the opening ceremony, guests and visitors had the opportunity to experience firsthand the unique mix of craftsmanship and innovation that is behind the Marcolin brand, while enjoying the beat of a live DJ set. This was possible thanks to a \u201ccreative room\u201d dedicated to prototype design and creation and to a new augmented reality project that, through the use of special visors, allowed guests to take a virtual tour of the Group\u2019s manufacturing facility in Italy, go \u201cbehind the scenes,\u201d and discover all the eyewear creation and manufacturing phases.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n “This was possible thanks to a \u201ccreative room\u201d dedicated to prototype design and creation”<\/q>\n
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\n \n A cocktail of excellent products <\/span>\n <\/h2>\n
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Customers, partners, and journalists who attended the opening ceremony of the new showroom in Madison Avenue also had a chance to enjoy an amazing food tasting during the cocktail party organized by celebrated chef Alessandro Borghese. Chef Borghese was not there by chance, but because he is also very much loved in the United States, where he lived (he was born in San Francisco) and where he is considered one of Italy\u2019s most influential ambassadors of traditional cuisine.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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