{"id":75039,"date":"2024-05-02T16:59:00","date_gmt":"2024-05-02T14:59:00","guid":{"rendered":"https:\/\/www.marcolin.com\/stories\/%e6%9c%aa%e5%88%86%e9%a1%9e\/ic-berlin-and-mercedes-amg\/"},"modified":"2024-05-03T11:47:35","modified_gmt":"2024-05-03T09:47:35","slug":"ic-berlin-and-mercedes-amg","status":"publish","type":"post","link":"https:\/\/www.marcolin.com\/zh-hant\/stories\/tell-me-a-story\/ic-berlin-and-mercedes-amg\/","title":{"rendered":"ic! berlin and Mercedes-AMG"},"content":{"rendered":"
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\n \n Success story <\/span>\n <\/h2>\n
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Two young engineers, Hans-Werner Aufrecht and Erhard Melcher, and a little town, Grossaspach, located in the heart of Baden-W\u00fcrttemberg.\u00a0These are the names that make up the acronym AMG, the performance and sports car brand of the iconic firm Mercedes-Benz. A story of hard work, passion, and success. The new ic! berlin eyewear collection was conceived with the values of AMG in mind \u2013 great attention to detail and a passion for high technology: four new frames designed and produced by the German brand, which was able to combine, once again, design and material research with skillful craftsmanship.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n \n Unexpected Affinity <\/span>\n <\/h2>\n
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The collaboration between Mercedes-AMG and ic! berlin has brought together, since 2020, two globally recognized but very different German brands: a performance luxury brand like Mercedes-AMG and a brand that dominates the alternative scene in Berlin like ic! berlin. It could have been a bet, but it was a success: the great attention to design, artistic research, and high craftsmanship that the two brands have in common laid the foundations for three successful collections.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n “For spring 2024, ic! berlin and Mercedes-AMG Eyewear introduce four unisex designs”<\/q>\n
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\n \n Unisex Collection <\/span>\n <\/h2>\n
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For spring 2024, ic! berlin and Mercedes-AMG Eyewear introduce four unisex designs, including both sunglasses and optical frames and featuring a very strong personality. The merit goes to the unique volumes, colorful details, and accurate selection of materials \u2013 from graphite to acetate, laminated steel and titanium.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n

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