GCDS, aka “God Can’t Destroy Streetwear,” is a made-in-Italy fashion brand founded in 2015 by brothers Giuliano and Giordano Calza. Since its founding Giuliano has always been the creative and stylistic force behind the brand, with Giordano acting as the company’s CEO. The brand has grown into one of the most coveted emerging brands thanks to its ironic graphics, memorable slogans, and unexpected capsule collections, all of which have garnered the support of the world’s most influential tastemakers.
Today GCDS is sold in more than 400 stores worldwide, with mono-brand stores in London, Hong Kong, and a flagship in Milano. The company is based in the heart of Milan, Italy. In December 2019, Marcolin Group and GCDS signed a worldwide exclusive partnership for the design, production and distribution of GCDS sunglasses and eyeglasses from 2020 to 2024.