Quality, originality and versatility. These are the key ingredients that have made MAX&Co. one of the leading contemporary fashion brands worldwide and a wardrobe favourite of stylish women,
whether they are pop stars, street-style icons, creatives, scientists, or students on their graduation day.
The secret of its enduring popularity? A relentless commitment to making women look and feel their best in every occasion, from work to play. Since 1986, MAX&Co. has been inspiring generations to express their personality through fashion. A style secret passed on from mother to daughter and sister to sister, it has accompanied them as they navigate cultural change and evolve their style, season after season.
Whether it’s beautifully designed signature coats, on-trend separates, or colourful frames, MAX&Co. takes great care in creating ingeniously sophisticated designs which balance form andfunction. They are rooted in the Italian concept of ben vestire, an approach that starts with the careful choice of materials and attention to colour, texture and detail.
The MAX&Co. logo, which alternates straight (MAX) and curved (&Co.) lines, inspires the design of the new MAX&Co. Eyewear Collection created by Marcolin Group. The temple tips are flat on the outside and convex on the inside - the result is a distinctive, recurring design element. In true MAX&Co. form, the design also has a functional benefit, providing the wearer with a closer fit - and therefore better stability.
Thanks to Marcolin Group’s expertise, the MAX&Co. ethos translates effortlessly into stylish premium eyewear launched in 2020. Bold yet feminine and always pleasurable to wear, it is characterised by unexpected combinations of volumes, colours and materials, in a sophisticated play of shapes, tones and textures. Silhouettes range from creatively reinterpreted classics to dynamic contemporary styles for the fashion forward.
The brand’s motto #MAXITUP radiates passion and possibility, inspiring women to live their lives to the fullest, in style.
The Spring/Summer 22 MAX&Co. Eyewear collection interprets the brand’s youthful and trendy style with sunglasses and optical frames featuring a contemporary design. Accessories that turn into an expression of dynamic and lively detail-driven femininity that boldly plays with fashion. The fresh and innovative designs from the collection speak of the evolution of MAX&Co.’s iconic style through a contemporary design (Contemporary inspiration), playful femininity expressed with shapes and colors that are combined in an original and refined way (Apropos concept), and versatile frames with a sporty allure (inspired by the Dynamic concept). The distinctive silhouettes, the interplay of colors on the frames and the temple design, characterized by contrasting lines, thicknesses and materials, are the elements that express the collection’s dynamic character and that define MAX&Co.’s sophisticated avant-garde style.