Moncler

Moncler

Moncler

Moncler是Monestier-de-Clermont的缩写,这是法国格勒诺布尔(Grenoble)附近的一座山村的名字,1952年,品牌就是在此诞生。从初次亮相开始,品牌就不仅追求设计风格,在登山专家的帮助下,一直不断投入科技研发。

1954年,诞生了第一批适应极端气候的羽绒服,在十多年的时间里不断完善,成为了法国与意大利多次重要登山项目的主角。从征服马卡鲁峰,到征服阿拉斯加山脉,乃至登上世界第二高峰乔格里峰。


Moncler在全球范围走上神坛,是在1968年的格勒诺布尔冬季奥运会。在这届奥运会上,品牌成为了法国滑降队的官方赞助商。创新与科研,带来了越来越轻盈的羽绒服,符合空气动力学,表现性能更出色,可满足体育竞技的需求。这些羽绒服,成为了时尚羽绒服及其多种变化款式的先驱。从70年代开发登山旅游业,至80、90年代Moncler羽绒服进入了城市,品牌凭借其密缝针法与色彩鲜艳的光滑效果,成为了偶像级的时装单品。

2003年,Moncler被意大利企业家、品牌现任总裁与CEO,Remo Ruffini收购,启动了全能羽绒服的战略,推出了一个超越期待的系列,在美学、功能、科技与品质上均达到了出人意表的高度,实现了山地与城市之间的和谐平衡。Moncler的羽绒服已经成为了一个符号,是现代衣柜中的经典单品,超越了潮流,扩大了品牌的界限,适合全能各个季节。除了男女主系列、Moncler配饰与Moncler童装之外,品牌还有高端女装Moncler Gamma Rouge系列,定制风男装Moncler Gamma Bleu系列,以及更注重性能表现的高科技系列MOncler Grenoble。2013年12月,Moncler在米兰的意大利证券交易所上市。

2015年,Moncler与Marcolin集团签署了关于设计、生产与销售Moncler Lunettes品牌太阳眼镜、光学镜架与滑雪镜的许可协议,产品自2016年10月起上市:该系列反映了品牌卓越、优质与功能的价值观。

2019 眼镜系列

The new eyewear collection from Moncler Lunettes satisfies the need for high-performance glasses suited to outdoor life, yet easily wearable in urban contexts. Born to reflect the brand’s metropolitan spirit, each model stands out with its high quality, technological sophistication and aesthetic functionality. Making an appearance once again in this all-new collection are the 3 clusters, developmental guidelines for the various designs: sport encompasses frames inspired by the brand’s heritage, versatile and designed to be worn both on the mountains and in the city; duvet is the iconic eyewear segment reminiscent of padded jackets, the first successful product created by the brand. Falling within this range are all of the puffy-effect models, crafted using a new acetate technique called thermoforming, which ensures an exceptionally lightweight feel, along with all of the flat surface models. Timeless is the third cluster, which includes classic and retro shapes that become far-reaching icons, capable of overcoming fleeting trends while respecting the essence of the brand. Each model is also made unique through distinctive details such as rounded or rubber temple tips for added grip and comfort, a tricoloured, black or white metal logo characterizing each cluster, higher-performing hinges with a rotating movement, logo-marked nose pads and logo motifs—all evoking the Moncler universe. Masculine square and pilot shapes alternate with feminine cat-eye and narrow designs, featured alongside vintage wraparound models or oversized rounded ski-style frames. The colour palette includes classic shades such as black, havana, red and light grey, together with bold, bright colours for the mask-style models.

2019 眼镜系列

太阳眼镜

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光学眼镜

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