Moncler

Moncler Moncler

Moncler

Moncler是Monestier-de-Clermont的缩写,这是法国格勒诺布尔(Grenoble)附近的一座山村的名字,1952年,品牌就是在此诞生。从初次亮相开始,品牌就不仅追求设计风格,在登山专家的帮助下,一直不断投入科技研发。

1954年,诞生了第一批适应极端气候的羽绒服,在十多年的时间里不断完善,成为了法国与意大利多次重要登山项目的主角。从征服马卡鲁峰,到征服阿拉斯加山脉,乃至登上世界第二高峰乔格里峰。


Moncler在全球范围走上神坛,是在1968年的格勒诺布尔冬季奥运会。在这届奥运会上,品牌成为了法国滑降队的官方赞助商。创新与科研,带来了越来越轻盈的羽绒服,符合空气动力学,表现性能更出色,可满足体育竞技的需求。这些羽绒服,成为了时尚羽绒服及其多种变化款式的先驱。从70年代开发登山旅游业,至80、90年代Moncler羽绒服进入了城市,品牌凭借其密缝针法与色彩鲜艳的光滑效果,成为了偶像级的时装单品。

2003年,Moncler被意大利企业家、品牌现任总裁与CEO,Remo Ruffini收购,启动了全能羽绒服的战略,推出了一个超越期待的系列,在美学、功能、科技与品质上均达到了出人意表的高度,实现了山地与城市之间的和谐平衡。Moncler的羽绒服已经成为了一个符号,是现代衣柜中的经典单品,超越了潮流,扩大了品牌的界限,适合全能各个季节。除了男女主系列、Moncler配饰与Moncler童装之外,品牌还有高端女装Moncler Gamma Rouge系列,定制风男装Moncler Gamma Bleu系列,以及更注重性能表现的高科技系列MOncler Grenoble。2013年12月,Moncler在米兰的意大利证券交易所上市。

2015年,Moncler与Marcolin集团签署了关于设计、生产与销售Moncler Lunettes品牌太阳眼镜、光学镜架与滑雪镜的许可协议,产品自2016年10月起上市:该系列反映了品牌卓越、优质与功能的价值观。

2019 眼镜系列

The all-new sunglasses and eyeglasses from the new Moncler Lunettes collection are the perfect synthesis of technological research, aesthetic functionality, quality and versatility. Designed as a sporty accessory for those who love the mountains, the Moncler Lunettes eyewear can be easily worn in an urban environment. The frames are divided into three different categories: sport, composed of styles designed for those who love the outdoors and flaunt easy-to-wear outfits with trendy flair; duvet, with designs clearly reminiscent of padded jackets, the brand’s driving force since its beginnings; and timeless, featuring evergreen styles capable of transcending fleeting trends, tied to the brand’s heritage yet revamped in their details and design. Distinctive and iconic features make every single model unique, such as the innovate rubber-coated temple tips which ensure better grip and comfort for improved sport performance. The flat shapes are often constructed with an exclusive hexetate material, a unique resin with countless qualities: lightness, flexibility, durability and recyclability. The iconic puffy shapes from the duvet family are made using a new process called “thermoforming”, capable of making acetate surfaces much shinier and more rounded for a lighter structure. The original logomania motif on the temples and the thickness of the frame fronts emphasize the brand’s identity. Bright, often contrasting colours and streaked shades are featured alongside more classic tones such as black and havana. The shapes range from more square, unisex styles to more feminine, round and cat-eye designs, all the way to pilots suited to masculine faces. New this season is the concept of narrow, extremely contemporary frames for bold, fierce looks.

2019 眼镜系列

太阳眼镜

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光学眼镜

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