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Photo: Federico Vecchio

Behind the scenes

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Summer Buying Days 2025

Great success for one of the most eagerly awaited events of the year. An opportunity for Marcolin to meet clients and collaborators, and to exchange ideas with them about vision and new projects in an elegant and relaxed atmosphere.

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An appointment in the Bolognese hills

At the close of an intense and highly satisfying first half of the year, which saw the growth and consolidation of its brands, Marcolin once again chose to gather buyers and collaborators from the Europe, Middle East, and Africa region for the traditional Summer Buying Days. Held from June 15 to 21, the event was the perfect opportunity to strengthen partnerships, present the new collections, and discuss future projects in an informal, pleasant, and elegant setting: that of Palazzo di Varignana, immersed in the greenery and beauty of the Bolognese hills.

The new collections

There were many highlights in this year’s edition, starting with the debut of the new Christian Louboutin Eyewear and K-Way Eyewear collections, as well as the official announcement of a new exclusive agreement with the American fashion brand rag&bone. But the 2025 Buying Days also featured the world preview of the GUESS Jeans Eyewear line and the new Abercrombie & Fitch Eyewear collection.

A birthday to remember

The list of licenses renewed in 2025 was also significant, including luxury brands such as Max Mara, GUESS, and Gant. In addition to confirming itself as a strategic event for Marcolin, the 2025 edition of the Summer Buying Days was also the occasion to celebrate the first 20 years of TOM FORD Eyewear: two decades of success born from the perfect synergy between Marcolin’s manufacturing excellence and the sophisticated vision of the TOM FORD brand, an icon of international fashion.

  • Boundless visions of Zhang Hongyang

    Ancient techniques meet contemporary freedom. Zhang Hongyang, the acclaimed artist born in Suzhou in 1988, moves fluidly between these two worlds. After rigorous training in traditional Chinese painting, she specialized in landscape art. Today, her works are showcased in prestigious institutions, such as the Shanghai Yuanqu Gallery. For the 2026 Chinese New Year, she collaborated with Marcolin to create a piece inspired by the zodiac animal symbol of the year: the Fire Horse.

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  • 3 questions to with Alberto Fratantonio

    We meet Alberto Fratantonio, Head of the Southern EMEA region, which includes key countries such as Italy, Spain, and Portugal, on the occasion of the inauguration of the Group’s new showroom in Barcelona.

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  • Boundless visions of Jordan Keys and Alessandro Melis

    A boundary-pushing exercise in vision and a laboratory of creative, technological, and inclusive ideas. This, in essence, is Vision Reframed: a project that brought together eyewear leader Marcolin and the prestigious New York Institute of Technology, uniting professionals and students to develop innovative eyewear concepts grounded in the principles of neurodiversity, well-being, and sustainability. We discuss it with Jordan Keys, Associate Dean for Research, Outreach, and Innovation at New York Tech, and Professor Alessandro Melis.

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