Photo: Milena Zara
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Back to storiesic! berlin: a day to celebrate 30 years of independent design
An extraordinary event
To celebrate its first 30 years of history and achievements, on March 19th ic! berlin brought its community together for a special day that began with an exclusive tour of its showroom and factory, located inside the brand’s headquarters in one of Berlin’s industrial districts.
For all guests, it was a unique opportunity to explore the spaces, discover the design and manufacturing processes behind the frames, and gain insight into the creative philosophy of one of the most innovative and cult eyewear brands on the scene.
The new capsule collection
During the tour, ic! berlin also introduced a capsule collection created specifically to mark this milestone anniversary.
The six new models — from the Marcolin-owned brand — blend tradition with innovation, offering a contemporary take on ic! berlin’s minimalist lines. As a surprising twist, the collection plays with Transformative Teal, an intense blue‑green hue that enhances the frames and reappears in the matching photochromic lenses.
A cocktail party at the museum
The celebration concluded with a dinner and cocktail party held in one of Berlin’s most atmospheric venues: the Feuerle Collection, a museum opened ten years ago inside a former Second World War telecommunications bunker.
Here, in a space rich with ambience, guests were surrounded by a remarkable display of Eastern and contemporary art from the private collection of Désirée Feuerle — from Khmer sculptures and Chinese furniture dating back to 200 BC, to works by artists such as Anish Kapoor, Cristina Iglesias and Adam Fuss.
An immersive journey into beauty from an unconventional perspective, perfectly in tune with the spirit of ic! berlin.
