Autor: Newsroom

A dream location, on the island of Phuket, was chosen by Marcolin to meet customers and partners from the Middle East region during the traditional Summer Buying Days 2024. Five days to strengthen relationships in a less institutional setting and learn about new collections. But also, to indulge in an immersion in the colors and scents of Thai culture in the welcoming spaces of the Pullman Resort Arcadia Naithon Beach, amid traditional dance performances and a gala dinner that allowed guests to enjoy the best dishes that local cuisine has to offer.

For Marcolin, which has been present in the Middle East area since 2017 through a joint venture with Rivoli Group, a leading partner for luxury accessories, those days were an opportunity to talk about new business goals, provide information about the new portfolio and present next year’s collections. So many new lines are the result of extensive research and innovation work, the very qualities that, together with the ability to respond to customer needs with adequate services, are among the most appreciated of the Longarone-based company.

This is confirmed by the opinions gathered during Summer Buying Days 2024 in Phuket. They all said they appreciated the very diverse portfolio, but those who have been working with Marcolin for some time especially like to talk about seeing the professional relationship transform into friendship. Something that evidently does not happen frequently at certain levels.

In an area of ​​the world extremely interested in eyewear and Made in Italy excellence, where a large part of exports are concentrated, Marcolin has strategically chosen to be geographically close to customers by organizing various events. Singapore, Shanghai and Sydney: three locations were chosen by Marcolin to meet customers and collaborators in the Apac area during the 2024 edition of the Summer Buying Days. An opportunity welcomed with enthusiasm to evaluate the new collections and discuss the opportunities offered by the acquisition of new brands. The second appointment was reserved for China and North Asia: in the province of Hainan, the Shenzhou Peninsula Grand Hyatt hotel welcomes 47 guests. The four-day event, representing 19 companies from China, Japan and Taiwan, was the first ever held in APAC outside of the Marcolin showroom. In Singapore and Sydney, however, Marcolin customers enjoyed a welcome in showrooms set up for the occasion with the latest in the field of visual merchandising for TOM FORD, ic! berlin, MCM and Christian Louboutin. A large, lively and rapidly growing market which, according to the latest Anfao data, saw an increase in requests for frames (+24.6%) and sunglasses (+38.1%) in 2023 compared to the previous year and which its continued double-digit growth will also be confirmed in 2024.

It is therefore not surprising that Marcolin, already present in more than 125 countries around the world and with four design and development teams located between Italy, the United States and Asia, over the years has created and grown a network of branches in Asia able to work synergistically to satisfy the global expectations of brands and meet the demands of young, curious and increasingly aware and demanding customers. Consolidating its presence in this territory thanks to tailor-made services and a portfolio of world-famous brands.

During the Summer Buying Days, customers, between presentations and convivial moments, also had the opportunity to take stock of their experience with Marcolin. And, once again, the ability of the Longarone company to combine skills of competence, creativity and professionalism with a special attention to human relations was highlighted. With a professional response focused on the local market. What has met general favor, then, is the vision, the ability to innovate and creatively promote products of the highest quality. All aspects which, in this part of the world, strengthen customer confidence and contribute to making very positive forecasts for 2025 too.

Three days under the California sun and palm trees, set against the welcoming backdrop of the Ritz-Carlton Bacara in Santa Barbara, a luxury resort offering a breathtaking view of the Pacific, a private beach, a gym and an immense spa to indulge in relaxation. This is the scenario where Marcolin greeted its US customers and partners for the yearly Summer Buying Days. The perfect opportunity to strengthen new and well-established relationships in an informal and pleasant atmosphere. But also, to introduce the hottest new entries in the company’s portfolio and the latest news for the next season.

The Buying Days were not all about meetings and presentations, but also about sports and wellness, thanks to the many options offered by the sponsors, starting from a morning yoga session, rigorously held outdoors in front of the Ocean. Some chose Timberland’s unique eco-hike to a scenic spot overlooking the Santa Barbara hills, others TOM FORD Eyewear’s catamaran charter, for a truly unforgettable experience, while the sportiest ones opted for a spin class at dawn together with adidas. Then, a relaxing aperitif by the swimming pool with Guess and, on the last day, a wine tasting event organized by Max Mara.

Like every year, the Summer Buying Days were also an opportunity to find out what our partners and customers think about Marcolin’s quality and style. Many opinions were collected: most people had very positive opinions on Marcolin’s customer service, since it leads customers by the hand – from the very beginning to the end of the process – providing them with any information they may need. A value that is perceived as an integral part of the relationship with the Group. That’s why the Summer Buying Days also confirmed our attentive and respectful attitude towards our customers, who need to experience all the brands’ new products and trends firsthand but also to feel part of a relationship that’s more than just business. And that, moving into the future, will continue to encompass great skills, devotion, attention to detail and support.

A few kilometers from Bologna, nestled in the lush, rolling Bologna hills, stands the Palazzo di Varignana resort, a majestic villa dating back to the 1700s that was turned into a Hotel de Charme and a true oasis of peace and relaxation. Against this welcoming backdrop, between June 16-21, Marcolin greeted its customers and buyers for the EMEA Summer Days. This is the annual event during which they can meet, discuss the brand’s values, and discover the new collections of the various license and house brands part of the company’s portfolio.

Five pleasant and intense days in which the sales team also presented in detail the features and goals of the two house brands: ic! berlin e WEB EYEWEAR. Great attention was paid to customer needs and to the margin for improvement of the products and services implemented by Marcolin over the past year. An important event but not the only one: on the same days, Marcolin organized a number of key sales events worldwide, such as the US Summer Buying Days in Santa Barbara (California), the APAC Summer Buying Days in China, Singapore and Australia and those in the Middle East in Phuket (Thailand).

Many different topics were discussed, such as the renewal of key licenses, from GCDS to ZEGNA, up to MAX&Co. and Skechers, as well as the new exclusive agreements signed with Christian Louboutin and K-Way in early 2024. But the highlight of the event was the premiere of the new corporate video, #BoundlessVision: a journey through the territory where the Company was born and still continues to grow thanks to its special mix of craftsmanship and innovation. Continuing down its growth path, one step at a time, day after day.