MAX&Co. and Paloma Le Friant for MAX&Co. Eyewear

Free-spirited, dynamic and independent. She is the quintessential MAX&Co. woman, perfectly embodied by Paloma Le Friant’s cosmopolitan allure. The model, DJ and digital creator returns as the face of the fashion house for the Fall/Winter 26 season, serving as muse and interpreter of the collection’s four pillars: balance, passion, attention and power.

From dynamic silhouettes set against clean backgrounds to close-up portraits framed within the iconic red square, the brand’s visual signature, the campaign images reveal the sophisticated aesthetic of the new frames produced by Marcolin and designed for MAX&Co.

From the bold geometry of the pilot sunglasses, featuring a wraparound brown acetate construction with sculptural lines, to the carefully balanced, lightweight proportions of the optical version, the capsule redefines the concept of eyewear through two frames distinguished by a refined geometric cut along the lower rim and an oversized metal logo extending across the temples.