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Titled “The Place to See”, the 2025 edition of the International Eyewear Trade Show in Paris will host the exclusive preview of Marcolin’s new collections.
Much more than a trade show, since 1995 Silmo Paris has been the international stage and beating heart of the eyewear industry. With 900 exhibitors from around the world (42 countries represented this year), the event – taking place from September 26 to 29 – will once again attract thousands of visitors and buyers (32,000 attendees in 2024) for an edition aptly named “The Place to See”. It’s the perfect opportunity to explore innovations from 1,500 different brands, discover emerging talents, and attend talks on tomorrow’s trends in a constantly evolving and innovative sector.

A Paris regular since 1976, and now present with a new showroom on the elegant rue De Richelieu for the past two years, Marcolin will participate in this year’s Silmo Paris to showcase its latest brand collections. Among the most anticipated releases is the exclusive model from TOM FORD’s Fall-Winter 2025/26 runway, designed by creative director Haider Ackermann, featuring a dynamic silhouette and the signature rose gold “T” on the temples. Also drawing attention is the reinterpretation of ZEGNA Eyewear’s iconic Orizzonte I model, which adds a refined top bar to its metal frame, evoking mountain profiles. Plus, the debut collections by Marcolin for Abercrombie & Fitch and Hollister.

At Marcolin’s booth, visitors will also find the latest eyewear collections from Christian Louboutin, featuring the unmistakable red detail on the sides of the brow bar, and K-WAY, showcasing its futuristic mask-style sunglasses. GUESS embraces the vibrant spirit of the 2000s with its newest frames, while Max Mara opts for sleek rectangular mask-style sunglasses with metal fronts. Not to be missed are the latest from adidas, including the new Anemos Light model with a wraparound frame and large lenses for optimal protection, and ic! berlin, which will unveil Horizontal Color Split, a collection with a lightweight design and refined color gradients. So many new releases make this year’s event truly unmissable.
