Elena Salmistraro - one of the greatest contemporary product designers whose aesthetics starred in the recent exhibition held at the Antonio Colombo Gallery in Milan - is back at Design Week 2025 with the new retro-pop inspired capsule collection "The Essential Touch" dedicated to the world of kitchen appliances. From macro to micro scale design, the designer from Milan has dealt with all kinds of projects.

An unconventional campaign, an art prize celebrated by an exhibition in Florence, and a film award. Max Mara, one of the most beloved luxury brands of made-in-Italy fashion, continues its journey in support of women.