This February, Barton Perreira launches the Women’s Coalition Initiative, an ongoing series of partnerships with women-led businesses across fashion, art, and culture. Throughout the initiative, Barton Perreira highlights creative female visionaries with a unique point of view, and together, they collaborate on limited-edition products that benefit non-profit organizations supporting women entrepreneurs. To kick off the series, Barton Perreira partners with world-renowned beauty brow stylist and social media entrepreneur Kelley Baker.
After Barton Perreira co-founder and designer Patty Perreira and Kelley Baker first met in 2014 on Abbot Kinney in Venice Beach, the two creative forces became instant friends and vowed to work together on a project. Inspired by Patty’s vintage archives and Kelley’s beauty line, their Women’s Coalition collaboration resulted in the “BROW BABE,” a glamorous, oversized butterfly cat-eye sunglass frame in custom colorways. The universally flattering style features Kelley’s signature pink heart at the temple, refined gold accents, and Barton Perreira’s iconic craftsmanship and attention to detail. The BROW BABE retails for $515.00 USD and includes a case lined in Kelley Baker pink.
“I have so much respect for Kelley and what she’s built and how hard she works. We have a lot of mutual love and respect for each other,” says Patty Perreira.
“Patty’s attention to detail on our collaboration design was amazing, being able to put my signature pink heart on our sunglass along with gold accents felt right. We wanted the design to fit a variety of face shapes. We wanted to make sure that any person could enjoy and look fabulous in these,” says Kelley Baker.
In addition to celebrating female camaraderie and artistry, the campaign will donate a percentage of sales from each “BROW BABE” sunglass sold online to Women for Women International, a nonprofit organization that provides critical support to female survivors of war. Women for Women invests in females around the world to transform their lives through financial aid, counseling services, rights awareness education, health education, job skills training, and small business development. It is through this support and education that women can pass on their knowledge to their neighbors and children, creating a positive and impactful ripple effect for generations.