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MIDO 2025

Photo: Press Office

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Marcolin at MIDO

As the undisputed star of the 2025 MIDO Eyewear Show, Marcolin presents its latest innovations.

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1200 Exhibitors

Seven pavilions, eight exhibition areas for 1200 exhibitors from 50 different countries and more than 40,000 visitors expected from 160 countries. These are the numbers of the 53rd edition of MIDO Eyewear Show, which will be held in Milan between February 8 and 10. The spotlight will shine on the entire production chain of the world of eyewear: lenses, frames, cases, accessories but also tech news, start-ups, workshops and meetings with professionals. The perfect opportunity to discover new trends and, above all, the latest news in luxury, which – as the most recent Altagamma research confirms – is one of the fastest-growing sectors in eyewear.

MIDO 2025

Hot News: Louboutin

The show is also the ideal location for the eyewear debut of one of the most iconic luxury footwear and accessories brands: Christian Louboutin. A brand that, in Marcolin’s elegant booth, will showcase « Miss Z ». An oval frame with a sophisticated design conveying subtle retro elegance and an acetate front embellished with small metal elements reproducing the brand’s iconic red soles, a delicate palmette motif on the metal bridge, and temples clearly nodding to Art Deco. Details designed by Marcolin to enhance the brand’s unique, artistic and refined style.

MIDO 2025

New Trends

Many trends, however, will be presented by Marcolin at Mido 2025. Like the geometric lines of the latest K-Way frame, featuring layers of color on the front and the iconic K on the temples. And then Pucci, with frames that transpose into acetate the colors and lines made famous by his garments; the oversize frames with sophisticated profiles of the Max Mara aesthetic, featuring a combination of acetate and metal; and then Zegna eyewear, which stands out with the Orizzonte sunglasses, and the elegance of TOM FORD, captured in strictly oversize frames.

MIDO 2025