Changer la langue

Sélectionner la langue désirée

Error label*

Photo:

Behind the scenes

Back to stories

of

Marcolin’s New Collections at Silmo Paris 2025

Titled “The Place to See”, the 2025 edition of the International Eyewear Trade Show in Paris will host the exclusive preview of Marcolin’s new collections.

di Newsroom

Record-Breaking Numbers

Much more than a trade show, since 1995 Silmo Paris has been the international stage and beating heart of the eyewear industry. With 900 exhibitors from around the world (42 countries represented this year), the event – taking place from September 26 to 29 – will once again attract thousands of visitors and buyers (32,000 attendees in 2024) for an edition aptly named “The Place to See”. It’s the perfect opportunity to explore innovations from 1,500 different brands, discover emerging talents, and attend talks on tomorrow’s trends in a constantly evolving and innovative sector.

Marcolin’s Brands

A Paris regular since 1976, and now present with a new showroom on the elegant rue De Richelieu for the past two years, Marcolin will participate in this year’s Silmo Paris to showcase its latest brand collections. Among the most anticipated releases is the exclusive model from TOM FORD’s Fall-Winter 2025/26 runway, designed by creative director Haider Ackermann, featuring a dynamic silhouette and the signature rose gold “T” on the temples. Also drawing attention is the reinterpretation of ZEGNA Eyewear’s iconic Orizzonte I model, which adds a refined top bar to its metal frame, evoking mountain profiles. Plus, the debut collections by Marcolin for Abercrombie & Fitch and Hollister.

The New Collections

At Marcolin’s booth, visitors will also find the latest eyewear collections from Christian Louboutin, featuring the unmistakable red detail on the sides of the brow bar, and K-WAY, showcasing its futuristic mask-style sunglasses. GUESS embraces the vibrant spirit of the 2000s with its newest frames, while Max Mara opts for sleek rectangular mask-style sunglasses with metal fronts. Not to be missed are the latest from adidas, including the new Anemos Light model with a wraparound frame and large lenses for optimal protection, and ic! berlin, which will unveil Horizontal Color Split, a collection with a lightweight design and refined color gradients. So many new releases make this year’s event truly unmissable.

  • Tell me a story about Leadership Academy 2025/2026

    Set against the evocative backdrop of Murano, in the heart of the Venetian lagoon, the fifth appointment of Marcolin’s Academy took place – a dedicated space for training and enhancing internal talent. The goal? To explore what “leadership” means today and to shape the managers of tomorrow.

    di Newsroom

  • Tell me a story about adidas Sport: Style meets Technology on the Slopes

    The new adidas Sport snow collection is engineered to protect against UV rays reflected by snow, minimize glare, and shield from wind, snow, and ice, delivering uncompromising safety and visibility. Because confidence on the slopes begins with the right eyewear.

    di Newsroom

  • Tell me a story about Best Of 2025

    Between new acquisitions, licence renewals and the consolidation of a strong presence across international markets, Marcolin’s 2025 review comes down to two key words: growth and innovation.

    di Newsroom